WebPromotion-Weekly

By: John Skorczewski
Market-Tek Enterprises, Inc.

Hello, and a happy Monday to you!

Last week I talked about the key to online fortune and long sales copy.

I recommended that you pick up a copy of The Robert Collier Letter Book which is the Bible of sales letter writing. Many of you emailed me and told me that you snagged a copy. Some people just get it!

Today I want to talk about some things that you can do to increase the sales response of the sales copy on your web site.

Like I said, your web site should be a long copy sales letter. Don’t worry much about graphics…just a long text sales letter with a good headline is all you need at the moment.

Your headline is the MOST important part of your sales letter. It has to qualify your target and suck them into reading the rest of your sales letter. That’s it’s job. That’s it’s only job…

To qualify….to make eligible….to determine if the person is generally interested in what you have to sell.

If you’re selling a guide for men on how to pick up women and get dates…you’re selling to men. There’s no use in a woman reading your sales letter.

You’d use your headline to weed out the women and zero in on the men. You’d “qualify” the men and get them to keep reading into the rest of the sales letter. Headline example:

That doesn’t qualify men…it could be for men or women equally…instead try:

See what we’re doing there… If I’m a woman I know I’m not interested in this thing and I move on…but if I’m a guy who can’t get a date, I’m instantly interested and focused, and curious to read the rest of the sales letter to see what this is all about. That’s what we want.

Now, those two headlines above are really bad headlines, as far as headlines go. I just made them up on the fly to try to illustrate the point about qualifying leads.

“I’ve had sales letters that didn’t pull any sales….zero. I’d send thousands of visitors to the site, and get no sales at all….nada….zip….none.”

I’d change the headline a few times…testing each one, before I’d finally find a good one.

Suddenly, with the same exact sales letter but with a different headline, the site would start to make sales.

Headlines are hugely important. I’d say they are THE most important part of your sales letter.

If you’ve got a web site that isn’t selling as well as you’d like, start testing different headlines. It’s something you can do immediately and easily, which can bring you instant results.

And if you don’t know what I’m talking about by the word “Headline”, head over to http://www.20GoldenRules.com. See the text…

That’s the headline of that sales letter. It’s the first text, in bold and large font, generally centered at the top of any sales letter. I hope that’s clear now.

Now it takes some skill to write a good headline…if you don’t have the skills you have 2 options.

-Hire someone. A good copywriter can cost $500 – $5,000 dollars

-Buy some software that will write good headlines for you.

Amazingly enough, I sell headline creation software….(hey, I’ve got to make a living!).

This tool takes what we’re calling the “100 greatest headlines ever written”, headlines that have been proven time and time again to sell, and molds them to whatever you’re selling.

It asks you for general information about your product or service. Then it melds that info into those 100 headlines and gives you those headlines, modified with your own information.

It’s a great tool…we sell it for $89 bucks I think….but if you order it within the next 3 days from the URL I give you, I’ll give it to you for $19.99 and I’ll even slap on a money back guarantee. Try the software, if you don’t like it email me, we’ll refund your money and you can keep the software as my thanks for trying it out.

It’s called ProHeadlines:

Why the big discount? Guilt….last week I told you we’d have a BIG BIG free gift for you, if my associate got it done in time….well he didn’t get it done on time.

What can I say…these things happen. Hence, the huge discount. My way of making up for it. The great big hugely cool free gift should be ready next week though!

Also, next week I’ll be talking about more things to do to your sales letter web site that can increase sales response immediately.

John Skorczewski
(pronounced Score-Chess-Key)
Editor, WebPromotion-Weekly