Sliding Down The Slippery Slope...
By: John Skorczewski
Hello,
I said last week that I had a semi-major announcement to make....well, it's ready! I'll be sending you a special email Wednesday morning. Be on the lookout, you won't want to miss this. That's all I can say about it until then!
Last Week I talked to you about the importance of starting your own newsletter or ezine. This week
I want to talk to you about the marketing concept of the slippery slope.
Whenever you're writing copy of any kind (like for a sales letter, a newsletter, or a new web site) you should always keep in mind the fundamental
concept of the slippery slope.
What the heck is the slippery slope? Good question.
Think of a very tall slide. Now imagine sitting at the top and suddenly whooshing down the slide.
That's your slippery slope. Your writing should be like that slope.
It should start the reader at the top of the slide and pull them down the slope. It should compel them
to read and keep reading until they get to the bottom of your sales letter (or web site or whatever).
Now there are TONS of ways to do this and I can't go into them all, but you need to start out with
a compelling Headline that grabs the reader's attention
and makes them want to read on. Peak their curiosity enough for them to read the next sentence.
What should the next sentence do? Well, it should be short, to the point, and compel the reader to
read on to the next sentence.
Also, try to get your reader to nod his head yes.... "Hate when your dog get's flee's?" (reader nods head)...
"Tired of spending 3 hours on a Saturday Afternoon getting your car's oil changed?" (reader nods head).
Every aspect of your sales letter should focus on sliding the reader down your slippery slope to the
end of your sales letter where you "close em" and make the sale.
Next Wednesday I'm going to be emailing you a very special announcement. Even if you aren't
interested, take a couple minutes to read the letter. See how I craft my own slippery slope. Is it
compelling? Did it suck you in and make you read the letter to the end?
Even if you aren't interested in what the letter has to say, study it. See if there are any techniques
that you can use when writing your own sales letters.
That's all for this week. See you next Monday!
John Skorczewski
(pronounced Score-Chess-Key)
Editor, WebPromotion-Weekly
http://www.WebPromotion-Weekly.com
Want to use this article in your own ezine or web site? You can...as long as you add this signature line
(including the links):
John Skorczewski is the publisher of WebPromotion-Weekly, a free ezine about Internet Marketing,
Promotion, Advertising, And Search Engine Submission as well as the creator of the popular Web Site Promotion software,
the Submission-Spider
