How To Get More Site Traffic....
By: John Elder
Good morning! Well....I'm freaking exhausted...I need a vacation...and this week's article might reflect that...
I hope you don't mind if I seem a little annoyed today...It's nothing personal, I'm just tired!
In Last Week's IssueI gave you a great
reasource that talks about how Google ranks a web site...I hope you took a look.
Every week I get a ton of email from readers asking questions about marketing, web promotion, search engine submission questions etc..
It's one of my favorite things about writing this newsletter.
By far, the question I get asked the most is this....."How can I get more site traffic"....or ...."Do you know any tricks to get more traffic to
my web site".
Now, I'm a HUGE believer in giving people what they want..... wait a second...no.... no actually I
don't believe in giving people what they want at all....I believe in giving them what they need not what
they think they want.....
....which is why I'll never be elected to any public office!
I know that makes me a condescending jerk, but I don't really care.
You see, people think that the most important thing is site traffic...that if they just get more traffic, they'll
make more money.
People also think that the best way to do that is by using the latest traffic tricks...
By that I mean...Banner exchanges, ad swaps, traffic swarm type scams, even spam email techniques...
...or any of the latest traffic fads like "Smart pages" to trick the search engines into ranking your
site higher than it should be (at least for a short time, till they realize you're trying to scam them and
promptly ban you from their databases forever)....you get the picture.
Chasing traffic is simply wrong.
Now don't get me wrong...there are TONS of traffic tricks and tips I could give you....and most will work...some will even work great,
but for only a very short time....
What happens is this...people start to figure out the trick, then everyone starts using it, and
before you know it....the trick no longer works because everyone is using it.
You could spend your entire career skipping from trick to trick to get site traffic.
But that's not what I'm about....I believe in building a business....and a real business doesn't
rely on tricks... a real business is built on solid, proven, recordable, and (most importantly)
PREDICTABLE business practices.
Now, there are two types of internet business people....
The first are people that spend 8-10 hours a day chasing after the
latest traffic tricks...they'll find the tricks, and those tricks will work for a while...but you
can't predict that sort of thing...you can't build a real business around that sort of thing...
Their sales are zig zaggy...great one week, zero the next, good the week after that, bad
later on....heaven forbid they go on vacation...then their sales drop to zero since they
aren't there to use the tricks or find the latest trick.
There's another type of person....the person you should be....the kind of person who
spends his whole day searching for places to buy ad space....period.
If you create, though trial and error, an ad (be it a banner ad, an ezine ad or whatever) that
works (IE creates at least $2 in sales for every $1 you spend on the ad) then you NEVER
have to worry about site traffic.
You NEVER have to worry about tricks or tips....you NEVER have to worry about not making
All you have to worry about is finding places to run that ad....because you know that for
every dollar you spend to buy ad space, that proven ad will pull in at least 2 dollars
worth of sales.
And THAT's how you build a business... by creating valuable ads that you can run over
and over and over again...ad's that bring in solid, proven, predictable results that you
can map out and feel confident about.
Why spend time chasing traffic tips that may or may not work 3 weeks from now and
may get you into trouble with search engines, your web host, or the law (in the case of s'pam).
"But I don't have a budget for advertising!"
Phooey! There's not a person alive who can't come up with $500 to start testing
small ezine ads (which you can place in highly targeted ezines for as little as $15-$30 dollars).
If you can't afford $500 to build your business, then get a part time night job at McDonalds for
a month and save up the money. If you aren't at least that commited to success, you have no business
being in business.
Sorry...I told you earlier I was in a bad mood today :-) Back to marketing....
Start by placing one small cheap ad and test the results. Did the ad pay for itself?
No? Then tweak the ad and run it again....did it pay for itself this time? No?
Throw it out and write a new ad....and start again.
You may blow through your entire $500 budget without creating one solid ad that works.
So what....save up $500 more and start again....you may spend THOUSANDS before
you find an ad that works.
But once you do, it's all gravy from there....
And if you don't have the skill to come up with good ads, buy a book that
GIVES you ads that have worked in the past and model your ads off them.
I suggest the Robert Collier Letter Book
as an excellent resource that comes with a m'oney back guarant'ee.
Collier made millions of dollars writing ads....and this
was during the GREAT DEPRESSION... his book is filled with those exact ads
and his explanations on how they worked and why.
Read that book and copy what he did....
Whatever you do, stop worrying about fad traffic tips and start worrying about
creating predictable marketing practises that you can build a solid business
And PS....this goes a LONG way if you ever want to sell your business. I've sold my share of Internet Businesses.
I can tell you, it's INFINITELY easier to sell a business if you can say:
"This business earns $75,000 per year. It earns that much because of this ad right here (show the ad)
it has an average conversion rate of 6%...meaning for every 10,000 people that see it, 600 click on it.
And for every 150 people that comes to our web site, one person buys.
So every time (on average) we run this ad in front of 10,000 people, it pulls in 600 people to our web site which
results in 4 sales (600 / 150 conversion rate). Each sale earns $97 bucks....for a total of $388.
On average, we've found that it costs $130 to run this ad in front of 10,000 people....so for
every $130 in ad money we spend, it brings in $388....which is a $258 profit....
And that, sir, is what you are getting if you choose to buy my business....sign here.
That's all for this week. See you next Monday!
Want to use this article in your own ezine or web site? You can...as long as you add this signature line
(including the links):
John Elder is the publisher of WebPromotion-Weekly, a free ezine about Internet Marketing,
Promotion, Advertising, And Search Engine Submission as well as the creator of the popular Web Site Promotion software,