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Web Site Promotion Articles




   John Elder - Publisher Issue #162 - Monday April 11, 2006
In This Issue

  • Featured Article: How To Get More Site Traffic....

  • This week's free Gift For You

  • Recommended Resource

  • Useful free Traffic Tidbits

How To Get More Site Traffic....
By: John Elder


Hello,


Good morning! Well....I'm freaking exhausted...I need a vacation...and this week's article might reflect that... I hope you don't mind if I seem a little annoyed today...It's nothing personal, I'm just tired!


In Last Week's IssueI gave you a great reasource that talks about how Google ranks a web site...I hope you took a look.


Every week I get a ton of email from readers asking questions about marketing, web promotion, search engine submission questions etc.. It's one of my favorite things about writing this newsletter.


By far, the question I get asked the most is this....."How can I get more site traffic"....or ...."Do you know any tricks to get more traffic to my web site".


Now, I'm a HUGE believer in giving people what they want..... wait a second...no.... no actually I don't believe in giving people what they want at all....I believe in giving them what they need not what they think they want.....


....which is why I'll never be elected to any public office!


I know that makes me a condescending jerk, but I don't really care.


You see, people think that the most important thing is site traffic...that if they just get more traffic, they'll make more money.


People also think that the best way to do that is by using the latest traffic tricks...


By that I mean...Banner exchanges, ad swaps, traffic swarm type scams, even spam email techniques...


...or any of the latest traffic fads like "Smart pages" to trick the search engines into ranking your site higher than it should be (at least for a short time, till they realize you're trying to scam them and promptly ban you from their databases forever)....you get the picture.


Chasing traffic is simply wrong.


Now don't get me wrong...there are TONS of traffic tricks and tips I could give you....and most will work...some will even work great, but for only a very short time....


What happens is this...people start to figure out the trick, then everyone starts using it, and before you know it....the trick no longer works because everyone is using it.


You could spend your entire career skipping from trick to trick to get site traffic.


But that's not what I'm about....I believe in building a business....and a real business doesn't rely on tricks... a real business is built on solid, proven, recordable, and (most importantly) PREDICTABLE business practices.


Now, there are two types of internet business people....


The first are people that spend 8-10 hours a day chasing after the latest traffic tricks...they'll find the tricks, and those tricks will work for a while...but you can't predict that sort of thing...you can't build a real business around that sort of thing...


Their sales are zig zaggy...great one week, zero the next, good the week after that, bad later on....heaven forbid they go on vacation...then their sales drop to zero since they aren't there to use the tricks or find the latest trick.


There's another type of person....the person you should be....the kind of person who spends his whole day searching for places to buy ad space....period.


If you create, though trial and error, an ad (be it a banner ad, an ezine ad or whatever) that works (IE creates at least $2 in sales for every $1 you spend on the ad) then you NEVER have to worry about site traffic.


You NEVER have to worry about tricks or tips....you NEVER have to worry about not making money!


All you have to worry about is finding places to run that ad....because you know that for every dollar you spend to buy ad space, that proven ad will pull in at least 2 dollars worth of sales.


And THAT's how you build a business... by creating valuable ads that you can run over and over and over again...ad's that bring in solid, proven, predictable results that you can map out and feel confident about.


Why spend time chasing traffic tips that may or may not work 3 weeks from now and may get you into trouble with search engines, your web host, or the law (in the case of s'pam).


"But I don't have a budget for advertising!"


Phooey! There's not a person alive who can't come up with $500 to start testing small ezine ads (which you can place in highly targeted ezines for as little as $15-$30 dollars).


If you can't afford $500 to build your business, then get a part time night job at McDonalds for a month and save up the money. If you aren't at least that commited to success, you have no business being in business.


Sorry...I told you earlier I was in a bad mood today :-) Back to marketing....


Start by placing one small cheap ad and test the results. Did the ad pay for itself? No? Then tweak the ad and run it again....did it pay for itself this time? No? Throw it out and write a new ad....and start again.


You may blow through your entire $500 budget without creating one solid ad that works. So what....save up $500 more and start again....you may spend THOUSANDS before you find an ad that works.


But once you do, it's all gravy from there....


And if you don't have the skill to come up with good ads, buy a book that GIVES you ads that have worked in the past and model your ads off them.


I suggest the Robert Collier Letter Book as an excellent resource that comes with a m'oney back guarant'ee. Collier made millions of dollars writing ads....and this was during the GREAT DEPRESSION... his book is filled with those exact ads and his explanations on how they worked and why.


Read that book and copy what he did....


Whatever you do, stop worrying about fad traffic tips and start worrying about creating predictable marketing practises that you can build a solid business from.


And PS....this goes a LONG way if you ever want to sell your business. I've sold my share of Internet Businesses. I can tell you, it's INFINITELY easier to sell a business if you can say:


"This business earns $75,000 per year. It earns that much because of this ad right here (show the ad) it has an average conversion rate of 6%...meaning for every 10,000 people that see it, 600 click on it. And for every 150 people that comes to our web site, one person buys.


So every time (on average) we run this ad in front of 10,000 people, it pulls in 600 people to our web site which results in 4 sales (600 / 150 conversion rate). Each sale earns $97 bucks....for a total of $388.


On average, we've found that it costs $130 to run this ad in front of 10,000 people....so for every $130 in ad money we spend, it brings in $388....which is a $258 profit....


And that, sir, is what you are getting if you choose to buy my business....sign here.


That's all for this week. See you next Monday!


John Elder
Editor, WebPromotion-Weekly
http://www.WebPromotion-Weekly.com


Want to use this article in your own ezine or web site? You can...as long as you add this signature line (including the links): John Elder is the publisher of WebPromotion-Weekly, a free ezine about Internet Marketing, Promotion, Advertising, And Search Engine Submission as well as the creator of the popular Web Site Promotion software, the Submission-Spider


Web Promotion Tools...
Who Needs Em!

But then again....

Cut through the hype - Targeted Search Engine Traffic from the guys you trust....
Submission-Spider Search Engine Submission Software
http://www.Submission-Spider.com

Customers say.....

Hi, John! ...it is a very good product. Not only am I using Submission-Spider on my site, and one full client, but I actually now have two new companies that are paying me $100/year to re-submit them to the search engines every two months. For a part-time business started last year during a recession, better than I thought. So I am now depending on Submission Spider. Thanks,
Houston R. Allen
Houston's Web World - http://houtek.com


Hi John, Your software is a great success, I've already noticed increased traffic! ...once again Top software!! many thanks.
Scott Allan
www.ospreycorporation.com


Try The Submission-Spider Yourself

This week's f.r.e.e gift is an eBook that I know you'll enjoy. It's called "Google PageRank Explained!" and it teaches you everything you need to know about Google PageRank


If you don't know about Google PageRank, you're missing out on massive search engine traffic. Read this eBook NOW!


Enjoy!

I'd like to get to know you better. If you'd take a minute or two and drop me an email letting me know who you are and what you do, I'd really appreciate it.

If you ever have any questions about any article I write, or if you just have a question about promoting your web site or making more m.oney with your current web site, please email me anytime.

You can get a hold of me here:
http://www.WebPromotion-Weekly.com/contact.cgi

And if you enjoy the newsletter, be sure to tell your friends! (and link to us too!)

- John Elder

WebPromotion-Weekly
ISSN 1554-8481

Editor & Publisher: John Elder
Contributing Writer: John Alexander

Past issues of this ezine available for free at:
http://www.webpromotion-weekly.com

Please feel free to forward this ezine to a friend!

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