Search Engine Traffic For Your Site...
By: John Skorczewski
Hello,
You missed a great Lights Parade this weekend here in Chicago...the Magnificent Mile Lights Parade
happens every year...they string over a million lights on the trees that line Michigan Avenue (the Magnificent Mile)
and then Mickey Mouse rides down the street on a float "turning on" all the lights....good stuff! It's
the official kickoff to the Christmas shopping season here...and a good reminder to start thinking up
what x-mas special offers you are going to send to your past customers!
In Last Week's Issue I didn't write
a new article, I just gave away the free eBook. For the few subscribers who didn't download a copy, you can still get it below.
This week I want to talk to you about search engine traffic again.
When you talk about getting traffic from a search engine, you really need to discuss two things.
1. On Page Factors
and....
2. Off Page Factors
In this article I'm going to talk about On Page Factors.
First off...what do these two things mean? Well, off page factors are things that you work on "off" your web site
that will help get your site a better search engine ranking. I'm talking about things like getting other sites
to link to you, submitting press releases, etc etc.
On the other hand, "On Page" factors are things that you can do to your own web site that helps it get
a better search engine ranking. These are things like changing your description and keyword meta tag,
changing your site title, using your keywords throughout the body copy of your web page, optimizing each
web page for one specific keyword, etc.
The first thing I want to talk about is keywords. People really get this one messed up. They think that
the more keywords they come up with for their site, and cram into their keyword meta tag, the better off they are.
That's totally wrong. Less is more, err, better... You should focus each web page on just one keyword,
and you should create that web page around that keyword.
Let's say you have a web site about dogs. Create a separate web page for each type of dog
that you discuss....don't cram all the dogs onto one page. For instance, create a page about poodles,
and one about labs and one about whatever....
Don't create one web page and cram all the different dog breed keywords into the keyword meta tag of that
one page.
Say you create a poodle page....use the word "poodle" and derivatives of it (like poodle training, poodle health tips,
poodle grooming) in your keyword meta tag. Then use the word "Poodle" in your site title....then use the
word "Poodle" throughout the body copy of the page itself.
Adding the word "Poodle" OR removing too many mentions of the word "Poodle" can have a big effect on
how the search engines rank your site for the keyword "Poodle".
There is no set formula...I can't say "Use the word poodle 23 times throughout your page for optimal ranking". You
just have to play it by ear, test, see what kind of ranking you get, then test more.
It's more of an art then a science.
Next week I'll talk some more about different On and Off Page Factors that can help in your search engine ranking.
That's all for this week. See you next Monday!
John Skorczewski
(pronounced Score-Chess-Key)
Editor, WebPromotion-Weekly
http://www.WebPromotion-Weekly.com
Want to use this article in your own ezine or web site? You can...as long as you add this signature line
(including the links):
John Skorczewski is the publisher of WebPromotion-Weekly, a free ezine about Internet Marketing,
Promotion, Advertising, And Search Engine Submission as well as the creator of the popular Web Site Promotion software,
the Submission-Spider
