By: John Skorczewski
Market-Tek Enterprises, Inc.
This weeks article will teach you a simple tactic to get a higher ranking on Google.
Google is quickly becoming one of the most used search engines on the Internet. There’s much site traffic to be gained from them if you can grab a top ten ranking.
First off, you need to determine what keyword to get listed under. You need a keyword (or keywords) that get searched for often.
For this I usually fire up my copy of Submission-Spider (http://www.Submission-Spider.com) and use the keyword analysis tool that will show me exactly how often a keyword gets searched for.
Now, with our keyword(s) in hand, we move on to the heart of this weeks tip.
At the moment, Google seems to give a higher priority to sites that:
1. Use their keywords in their site title
2. Use their keywords in their sites header tags
(you know H1, H2, H3, H4, H5 etc.)
The first is simple enough to explain, just use your keywords in your site title.
The second one is the more important of the two.
Most people dont use header tags on their site. You may not even know what they are. Below is an example of a header tag.
<h5>My Keyword</h5>
Since most people don’t use header tags, if you do use them and put your keywords in them, you will have an advantage getting your site listed at Google.
I recommend using only one or two keywords in one header tag per page on your web site.
Once you add header tags to your site, go ahead and resubmit your site to Google, or if you are already listed at Google, you don’t even have to resubmit your site (Google sends their GoogleBot to your site periodically to check for changes).
That’s this weeks tip. Enjoy
–John Skorczewski



Mon, Mar 11, 2002
Search Engine Optimization