Hello, and a happy Monday to you (well, happy
if you work at your own Internet business at least - not
so happy if you're punching a clock somewhere!).
Last week I talked about the two main ways to make mo'ney online.
Today I want to talk about number two.....how to make your web site better at selling.
- Increase the number of visitors to your site (and thus increase sales).
- Make your web site better; better at converting visitors into buyers... so that the same number of site visitors buys more products or buys more often.
For the next few issues I'm going to give you examples of ways that you can make
your site sell better.
First off, your web site should be a long copy sales letter. That means that
your site should basically just be a long sales letter....that's it.
All sales letters have the same basic design. They start with a headline,
then the body, then the close.
If I've completely lost you, take a look at this web site:
That is an example of a HIGHLY successful long copy sales letter.
See how it starts with a headline:
"It's All For Nothing If You Can't Get People To Your Web Site"
Then proceeds into the sales letter...interspersed with customer
testimonials, then the close (Order Secure Online Here).
That's a pretty good example of what your web site should look
like online (the basic format).
Graphics don't really matter all that much, you should focus
100% on the sales letter. If it has a headline that grabs the
reader's attention and sucks them into reading the sales letter,
then you've got it made in the shade.
That's a big secret of making cashola on the Internet....you've
got to sell using a sales letter driven web sites.
Learning to write a good sales letter is something that you should
focus on doing more than anything else online.
The good thing is, you can learn to write killer sales letters
fairly cheaply. You don't have to buy expensive courses or
take college level classes.
I can recommend a few excellent books to you that will do
the job, all very cheap (under 20 or 30 bucks) and most
available at Amazon.com
If you've been on my list for long or know me personally,
you know I'm a HUGE disciple of Robert Collier.
Collier was a master salesman from the 1930's who's
book is sort of the bible for writing sales letters. It's