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Web Site Promotion Articles

   John Elder - Publisher Issue #154 - Monday February 14, 2006
In This Issue

  • Featured Article: Marketing For Web Sites That Don't Sell Anything!

  • This week's free Gift For You

  • Recommended Resource

  • Useful free Traffic Tidbits

Marketing For Web Sites That Don't Sell Anything!
By: John Elder


And a Happy Valentines Day to you! You didn't forget to buy your significant other a Valentine's gift did you? If so there's still time...run...run!

Last Issue I talked to you about how to get a better search engine ranking.

This week I want to talk to you about basic marketing strategy that's very important.

Every week I get tons of email from subscribers with questions about marketing, web promotion, search engine submission, etc. Answering questions from subscribers is one of my favorite things to do (so keep 'em comin!).

Last week I got a question about promoting a non-profit web site.

The person asked how I would promote a non-profit web site as opposed to a web site that sells stuff (for-profit).

Since many of you may run non-profit web sites, I thought it would be a good topic for this week's issue.

So how would I promote a non-profit web site?

....I'd promote it the exact same way I'd promote a for-profit web site....a web site selling a service, or a web site selling a membership subscription, or a web site selling software, or a web site selling books, or a web site selling ninja-throwing stars...

The basic promotion model is the same no matter what you're promoting or what you're trying to sell (or not sell!).

So what's that basic model? Glad you asked! I'd break it down into these basic steps:

  1. Define your target market - Exactly who would be interested in what you have to offer? Is it boys between the age of 9 and 15, young married women, dentists, comic book readers? Defining who is interested in what you have to offer (whether that be a product, service, or non-profit info/membership/fundraising etc) is the most important step.

  2. Determine where you can find your target market - You've decided that your target market is dentists...where online might you find a group of dentists? Is there a dental message board somewhere? Is there an ezine or newsletter that discusses dentistry? Is there a membership organization of online dentists somewhere? Make a list of all the places you can find groups of your target market.

  3. Determine how to reach out to your target market - You've defined your target market, you've determined where to find them (let's say an ezine dedicated to dentistry) now you have to figure out a way to get your sales message to that group! Does the ezine offer advertising? If so buy ad space! If not, contact the publisher, offer their subscribers a free gift or something... Here's where we could branch out and talk about specific marketing tactics...which is for another issue.

And that's all there is to it! Sure I could write whole books (Cyber Wealth) on different tactics you can use in step three to get your message to your target market....but you don't need to know tactics to understand this basic marketing strategy.

And this basic marketing strategy can be applied to whatever industry you're in, whether it's for-profit or not-for-profit.....selling a product, a subscription, a service, or whatever.

That's all for this week. See you next Monday!

John Elder
Editor, WebPromotion-Weekly

Want to use this article in your own ezine or web site? You can...as long as you add this signature line (including the links): John Elder is the publisher of WebPromotion-Weekly, a free ezine about Internet Marketing, Promotion, Advertising, And Search Engine Submission as well as the creator of the popular Web Site Promotion software, the Submission-Spider

Web Promotion Tools...
Who Needs Em!

But then again....

Cut through the hype - Targeted Search Engine Traffic from the guys you trust....
Submission-Spider Search Engine Submission Software

Customers say.....

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Julie Sebenoler

Try The Submission-Spider Yourself

This week's f.r.e.e gift is an eBook that I know you'll enjoy. It's called "Google Secrets" and it teaches you everything you need to know to get your web site listed at Google.

I don't just give you theory or guesses...this information comes straight from the people at Google.

I highly recommend you download it right now!


I'd like to get to know you better. If you'd take a minute or two and drop me an email letting me know who you are and what you do, I'd really appreciate it.

If you ever have any questions about any article I write, or if you just have a question about promoting your web site or making more m.oney with your current web site, please email me anytime.

You can get a hold of me here:

And if you enjoy the newsletter, be sure to tell your friends! (and link to us too!)

- John Elder

Editor & Publisher: John Elder
Contributing Writer: John Alexander

Past issues of this ezine available for free at:

Please feel free to forward this ezine to a friend!

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