More SEO Tips For Endless Site Traffic...
By: John Elder
Before I get started this week I just want to announce that starting next week look for totally new fre'e resources
in the Recommended Resource section of this newsletter...I realize the ones I've had listed have been the
same for about a half a year...that's my bad. I just haven't really had the time to keep that section updated,
so I'm bringing in a couple of people to run that section....so check it out next week!
In Last Week's Issue I talked to you
about Search Engine Optimization. This week I want to talk to continue and talk a little bit more in depth
on the topic.
Almost every week I get new clients that say they're frustrated with their search engine traffic.
And it almost always happens the same way. They say "I have great optimization, but I'm just not
getting the site traffic!"
When I ask them what they mean by "great optimization" they usually say....well, we're listed
number one under the phrase "Series Z Connector Switch" which is our main product!
..."And we're listed number one under our company name!"
I then have to explain to them that it doesn't matter if you are listed number one for the phrase
"Seriez Z Connector Switch" if nobody ever searches for that keyword, it won't bring you any site traffic....
They always...and I mean ALWAYS answer with the same sentence...."But If I'm not listed under
that keyword, my competitor WILL! I can't have that!"....
Yeesh..... some people just don't get it....LET your competitor be listed under that keyword. We'll
focus on getting your site listed under keywords that relate to your product that people actually search
for...and then while your competitor feels proud that he is listed under the phrase "Series Z Connector" (proud
but confused as to why his site isn't getting any real traffic), you can sit and count your money....
But I digress...
The point is, you have to pick the right keywords if you want your site to get significant traffic from the
search engines. Last week I gave you some tools that will help you determine what is a good keyword
or not...hopefully you picked those tools up.
The next mistake I see people make is with the keyword list they come up with. Using those tools I
gave you last week, a person can very easily come up with a list of 20-40 stellar keywords...I'm talking about
keywords that get searched for at least 10,000 to 100,000 times per month.
The mistake people usually make is that they try to cram that whole list of keywords into one single web
page...usually the main page of their site...
That's a horrible mistake.
Search engines like specificity. You want your web site to be as specific as possible. So the secret
is to take each keyword on your list and create a new web page for each keyword. Then at the top and
bottom of that page, place a prominent link to your main web page.
What should be on that page? Anything related to the actual keyword....use the keyword throughout the
page. If your keyword is Dog Vitamins, write a 500 word article about Dog Vitamins....make it informative
and useful to someone who is looking for Dog Vitamins.
This is something you should do each week...these are called "Content Pages" and you should never
stop creating new ones for your site. That's another thing that search engines love....dynamic web sites
that add new content often.
Listen, there are literally thousands of keywords that relate to whatever you are selling...some get
searched for more than others...but every single one can be made into a content page by you...at least
eventually....of course you're going to want to spend the most time on the higher searched keywords...
but you get the idea.
I make it a goal to set aside 1 hour each week to work on content pages....mark it off in your schedule
of weekly marketing "to-do's" (you DO have a weekly schedule of marketing things that you do each and
every week to help market your site, don't you?!)....
After just a few months you'll have a dynamic web site, loaded with keyword enriched content pages that
the search engines will DIE to list as soon as possible. Why? Because the search engines are in the business
of showing searchers what they are looking for....if you create a web site that is full of useful content that
someone will be interested in reading, the search engines will fall over themselves to list your web site,
and list it well....
That's all for this week. See you next Monday!
Want to use this article in your own ezine or web site? You can...as long as you add this signature line
(including the links):
John Elder is the publisher of WebPromotion-Weekly, a free ezine about Internet Marketing,
Promotion, Advertising, And Search Engine Submission as well as the creator of the popular Web Site Promotion software,