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A Successful Internet Business Model

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Web Site Promotion Articles

   John Elder - Publisher Issue #183 - Monday October 31, 2006
In This Issue

  • Featured Article: More SEO Tips For Endless Site Traffic...

  • This week's free Gift For You

  • Recommended Resource

  • Useful free Traffic Tidbits

More SEO Tips For Endless Site Traffic...
By: John Elder


Before I get started this week I just want to announce that starting next week look for totally new fre'e resources in the Recommended Resource section of this newsletter...I realize the ones I've had listed have been the same for about a half a year...that's my bad. I just haven't really had the time to keep that section updated, so I'm bringing in a couple of people to run that section....so check it out next week!

In Last Week's Issue I talked to you about Search Engine Optimization. This week I want to talk to continue and talk a little bit more in depth on the topic.

Almost every week I get new clients that say they're frustrated with their search engine traffic.

And it almost always happens the same way. They say "I have great optimization, but I'm just not getting the site traffic!"

When I ask them what they mean by "great optimization" they usually say....well, we're listed number one under the phrase "Series Z Connector Switch" which is our main product!

..."And we're listed number one under our company name!"

I then have to explain to them that it doesn't matter if you are listed number one for the phrase "Seriez Z Connector Switch" if nobody ever searches for that keyword, it won't bring you any site traffic....

They always...and I mean ALWAYS answer with the same sentence...."But If I'm not listed under that keyword, my competitor WILL! I can't have that!"....

Yeesh..... some people just don't get it....LET your competitor be listed under that keyword. We'll focus on getting your site listed under keywords that relate to your product that people actually search for...and then while your competitor feels proud that he is listed under the phrase "Series Z Connector" (proud but confused as to why his site isn't getting any real traffic), you can sit and count your money....

But I digress...

The point is, you have to pick the right keywords if you want your site to get significant traffic from the search engines. Last week I gave you some tools that will help you determine what is a good keyword or not...hopefully you picked those tools up.

The next mistake I see people make is with the keyword list they come up with. Using those tools I gave you last week, a person can very easily come up with a list of 20-40 stellar keywords...I'm talking about keywords that get searched for at least 10,000 to 100,000 times per month.

The mistake people usually make is that they try to cram that whole list of keywords into one single web page...usually the main page of their site...

That's a horrible mistake.

Search engines like specificity. You want your web site to be as specific as possible. So the secret is to take each keyword on your list and create a new web page for each keyword. Then at the top and bottom of that page, place a prominent link to your main web page.

What should be on that page? Anything related to the actual keyword....use the keyword throughout the page. If your keyword is Dog Vitamins, write a 500 word article about Dog Vitamins....make it informative and useful to someone who is looking for Dog Vitamins.

This is something you should do each week...these are called "Content Pages" and you should never stop creating new ones for your site. That's another thing that search engines love....dynamic web sites that add new content often.

Listen, there are literally thousands of keywords that relate to whatever you are selling...some get searched for more than others...but every single one can be made into a content page by you...at least eventually....of course you're going to want to spend the most time on the higher searched keywords... but you get the idea.

I make it a goal to set aside 1 hour each week to work on content pages....mark it off in your schedule of weekly marketing "to-do's" (you DO have a weekly schedule of marketing things that you do each and every week to help market your site, don't you?!)....

After just a few months you'll have a dynamic web site, loaded with keyword enriched content pages that the search engines will DIE to list as soon as possible. Why? Because the search engines are in the business of showing searchers what they are looking for....if you create a web site that is full of useful content that someone will be interested in reading, the search engines will fall over themselves to list your web site, and list it well....

That's all for this week. See you next Monday!

John Elder
Editor, WebPromotion-Weekly

Want to use this article in your own ezine or web site? You can...as long as you add this signature line (including the links): John Elder is the publisher of WebPromotion-Weekly, a free ezine about Internet Marketing, Promotion, Advertising, And Search Engine Submission as well as the creator of the popular Web Site Promotion software, the Submission-Spider

John is the creator of the Submission-Spider Search Engine Submission Software and founder of one of the Internet's earliest Banner Advertising Networks...

He is also the Author of the acclaimed book "Cyber Wealth" 31 Proven Marketing Tactics Guaranteed To Increase Your Sales Immediately Published in 2006 by Avery & Co. Publishing.

If you liked today's article, you'll love this step by step book that teaches you all the tricks and tips to turn your web site into a powerful selling machine. Guaranteed

Dear John,
Your latest book was the thing I needed for my business. The solution was so in my face.... I couldn't believe it.... I think everyone can apply this and it works. it's a great opportunity for all that have an online business. Keep up the good work and THANK YOU for your tips.
-Stefan Iordan

Guaranteed Search Engine Traffic?

But how can they DO that?

Cut through the hype - Targeted Search Engine Traffic from the guys you trust....
Submission-Spider Search Engine Submission Software

Customers say.....

Since I am a small business I can not afford to hire out to the big guys for my marketing and interet exposure of my business. You have helped me to gain top ten positioning on Google, Yahoo, Gimpsy, Ask.com, and other sites without spending bucks on ppc
Fran Ambroselli

Try The Submission-Spider Yourself

This week's f.r.e.e gift is a great little eBook that's called "Google Secrets" and it teaches you everything you need to know to get your web site listed at Google.

I don't just give you theory or guesses...this information comes straight from the people at Google.

I highly recommend you download it right now!


I'd like to get to know you better. If you'd take a minute or two and drop me an email letting me know who you are and what you do, I'd really appreciate it.

If you ever have any questions about any article I write, or if you just have a question about promoting your web site or making more m.oney with your current web site, please email me anytime.

You can get a hold of me here:

And if you enjoy the newsletter, be sure to tell your friends! (and link to us too!)

- John Elder

ISSN 1554-8481

Editor & Publisher: John Elder
Contributing Writer: John Alexander

Past issues of this ezine available for free at:

Please feel free to forward this ezine to a friend!

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