By: John Skorczewski
Market-Tek Enterprises, Inc.
Hello,
Last week I talked about Website Tips To Instantly Increase Your Sales.
Today I want to talk to you about how to make more money per customer.
A wise marketer (maybe Jay Abraham) once said, there's three ways to make money in this world.
- Increase the number of your customers
- Persuade those customers to buy more initially
- Encourage those customer to buy from you more often
Today I want to talk a little about number 2, persuade those customers to buy more initially.
This is a powerful little tip that can increase your sales by thousands of dollars per year
(but to appease the FTC let me just say that results will vary and that I make no promise of
any exact sales figure etc etc etc).
I'm talking, of course, about the "bump".
What is a bump?
Well, when you go to the grocery store and stand in the checkout line, you notice a row
of candy and various crappy little things to buy.
Those are bumps.
A Bump is a product that you entice your customer with after they have already decided to
buy the main thing you're selling.
How does it work? Easy. You're selling something on your web site. A person decided
to buy and clicks on the "Order here" button. They fill out the order form and click
the button to submit the order.
Here's where the bump comes in. The next screen pops up and says something like....
"Thanks for your order...we will process it immediately and email you a receipt. I also
wanted to tell you about this special offer of X dollars off our ebook about....."
Get the picture? If the bump product you're selling directly relates to the first item that
the person bought, there is a HUGE percentage of people who will go ahead and
buy the bump item too.
Your bump product should be something with a low cost for you to create, like a digital
product, an eBook, a seminar download, etc.
Do the math yourself. If you have 2,000 customers per year and 20% of them buy a bump
item that you sell for $20 that's $8,000 more income than you would have had...all for
no extra work on your part.
Need help coming up with a bump item? Email me, I'm pretty good at it.
That's all for this week. See you next Monday!
John Skorczewski
(pronounced Score-Chess-Key)
Editor, WebPromotion-Weekly
http://www.WebPromotion-Weekly.com
