Marketing For The New Year...
By: John Elder
Happy New Year! This is the first issue I've sent out in about two weeks. I hope you'll forgive me, but I took a couple of
weeks off for Christmas, then I got the flu! I hope you had a great holiday.
Last Week I talked to you about some marketing gimmicks to make money
during the holiday season...
The holiday season is finally behind us and it's time to roll up our sleeves and get back to work...
This week I want to discuss a few things that you should focus on as an Internet Marketer in the new year.
Here's a list of things that you should make a priority to work on this year.
Learn Search Engine Marketing
If you aren't pulling in thousands of dollars in sales from site traffic
that comes from the search engines, you're doing something seriously wrong. Take the time to learn how
to do it right this year. I'll be writing about this in detail in the comming weeks.
Start a Google Adwords Campaign
nuff said. Super cheap, extremely targeted, instant result marketing
doesn't get any better than this.
Start a newsletter
If you aren't collecting your site visitors' email addresses and sending them
a weekly or bi-weekly newsletter, you're tossing sales out the window. Starting your own newsletter
can be easy and a lot of fun.
This may be the most important one of all. The Internet is really just a sales
medium...that medium is print. A web site is really just a sales letter. Copywriting is the science and art
of writing sales letters that will blow the reader away and compel them to do whatever the letter tells them to
do...in this case, buy your stuff. There is no more valuable skill for you to cultivate in the new year.
If you haven't read the Robert Collier Letter Book yet, it's
the first thing you should do in the new year. It's the BIBLE of copywriting. Anyone who's anyone has
read this book a dozen times over. It's cheap, go buy it right now.
Send out a snail mail letter
Got a list of past customers? Got their mailing addresses?
Type up a special offer (using your newly acquired copywriting skills that you learned from Robert
Collier) and mail it to them. Instantly create a nice little bump in sales by re-selling to your past customers.
Schedule one new letter per month.
Attend at least one Marketing Seminar
Sometime this year, take the time to attend
a marketing seminar or two...a good seminar can cost a couple thousand bucks but pays for
itself many times over with the knowledge you will learn.
I have a very good feeling about 2006....a lot of people are going to make a lot of money
this year. I look forward to helping you achieve your goals in 2006.
That's all for this week. See you next Monday!
Want to use this article in your own ezine or web site? You can...as long as you add this signature line
(including the links):
John Elder is the publisher of WebPromotion-Weekly, a free ezine about Internet Marketing,
Promotion, Advertising, And Search Engine Submission as well as the creator of the popular Web Site Promotion software,