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Web Site Promotion Articles




   John Elder - Publisher Issue #173 - Monday August 8, 2006
In This Issue

  • Featured Article: Are You Losing Sales Because Of...

  • This week's free Gift For You

  • Recommended Resource

  • Useful free Traffic Tidbits

Are You Losing Sales Because Of...
By: John Elder


Hello,


Well, I'm sorry (once again) for not sending an issue last week. I ran a special summer consulting offer to past customers a couple of weeks ago and I've been swamped with consulting work since...so I wasn't able to send out an issue last week. Have you run a special "summer offer" to your list yet? Why not?!


In Last Week's Issue I talked to you about the latest Google Page Rank Update...This week I want to talk to you about something that could be losing you serious sales...


Everyone knows that the most surefire way to make m0ney on the Internet is to create a targeted em ail list and then market to that list.


Take me for instance, I have a newsletter (that you're reading at this very moment) that deals with web site promotion.... and while I try to give my readers valuable information that helps them grow their own businesses, I mainly want them to buy my Submission-Spider Search Engine Submission Software and the books that I write.


It's a win win for everyone....you get good free info on how to market your sites, and I get more customers.


Hopefully you're doing the same thing with your business....creating a mailing list that deals with whatever you sell...and then marketing to that list.


For many many years that has been the number one formula for Internet success...but these days it's being threatened....and it's a threat you need to be very aware of.


So what's this threat I speak of?


S.P.A.M blockers!


Let me explain...I HATE S. P. A. M. Can't stand it...I think all S. P. A. M. M. E. R. S. should be round up and shot.... so I understand why people use S. P. A. M. blockers to block their email.


The problem is...these blockers also block out my email that I send to subscribers and customers who have ASKED to receive it!


At first it was just annoying....but more and more it's becoming a serious problem. People o.r.d.e.r. my products (which are digital). Our system automatically email's them a r.e.c.e.i.p.t. and download instructions to the product they just bought.


But the customer never get's that email from us because their s.p.a.m. blocker blocks it! And they get pissed! They think they've been ripped off!


So what do they do? They email us to complain.....and when we reply to their email, guess what happens? Their S.P.A.M. blocker blocks THAT email too!


It's insane....and it's becoming a serious problem for us and I'm sure it's a problem for you (or it will be soon).


So what can you do?


Well...that's tricky....the main thing you must do is try to educate your customers... whenever someone buys something from you, make sure that the "confirmation" screen of your order system (the screen that pops up after someone fills out your online order form) says something like this:


Attention: we will email you your receipt and download instructions immediately. If you are using S.P.A.M. blocker software, it is VERY important that you instruct it to allow all email from the address addy@yoursite.com


You do the same thing when someone signs up for your ezine or newsletter. These days, that's about the best you can do.


Also, whenever you send out an email (of any kind) you should write it with S.P.A.M. blockers in mind. Do like I'm doing here, break up words that may trigger a S.P.A.M. blocker with periods and dashes in an attempt to fool them.


Hopefully, as technology gets better, this won't be such a problem...we can only hope...


That's all for this week. See you next Monday!


John Elder
Editor, WebPromotion-Weekly
http://www.WebPromotion-Weekly.com


Want to use this article in your own ezine or web site? You can...as long as you add this signature line (including the links): John Elder is the publisher of WebPromotion-Weekly, a free ezine about Internet Marketing, Promotion, Advertising, And Search Engine Submission as well as the creator of the popular Web Site Promotion software, the Submission-Spider


John is the creator of the Submission-Spider Search Engine Submission Software and founder of one of the Internet's earliest Banner Advertising Networks...


He is also the Author of the acclaimed book "Cyber Wealth" 31 Proven Marketing Tactics Guaranteed To Increase Your Sales Immediately Published in 2006 by Avery & Co. Publishing.


If you liked today's article, you'll love this step by step book that teaches you all the tricks and tips to turn your web site into a powerful selling machine. Guaranteed
http://www.cwBook.com

Dear John,
Your latest book was the thing I needed for my business. The solution was so in my face.... I couldn't believe it.... I think everyone can apply this and it works. it's a great opportunity for all that have an online business. Keep up the good work and THANK YOU for your tips.
-Stefan Iordan
http://www.serviciiwww.ro

Guaranteed Site Traffic?

But how can they DO that?

Cut through the hype - Targeted Search Engine Traffic from the guys you trust....
Submission-Spider Search Engine Submission Software
http://www.Submission-Spider.com

Customers say.....

Since I am a small business I can not afford to hire out to the big guys for my marketing and interet exposure of my business. You have helped me to gain top ten positioning on Google, Yahoo, Gimpsy, Ask.com, and other sites without spending bucks on ppc
Fran Ambroselli
http//www.villaserendip.com


Try The Submission-Spider Yourself

This week's f.r.e.e gift is a great little eBook that's called "Google Secrets" and it teaches you everything you need to know to get your web site listed at Google.


I don't just give you theory or guesses...this information comes straight from the people at Google.


I highly recommend you download it right now!


Enjoy!

I'd like to get to know you better. If you'd take a minute or two and drop me an email letting me know who you are and what you do, I'd really appreciate it.

If you ever have any questions about any article I write, or if you just have a question about promoting your web site or making more m.oney with your current web site, please email me anytime.

You can get a hold of me here:
http://www.WebPromotion-Weekly.com/contact.cgi

And if you enjoy the newsletter, be sure to tell your friends! (and link to us too!)

- John Elder

WebPromotion-Weekly
ISSN 1554-8481

Editor & Publisher: John Elder
Contributing Writer: John Alexander

Past issues of this ezine available for free at:
http://www.webpromotion-weekly.com

Please feel free to forward this ezine to a friend!

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Nashville, IL 62263
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