Are You Losing Sales Because Of...
By: John Elder
Well, I'm sorry (once again) for not sending an issue last week. I ran a special summer consulting offer to past customers
a couple of weeks ago and I've been swamped with consulting work since...so I wasn't able to send out an issue last week.
Have you run a special "summer offer" to your list yet? Why not?!
In Last Week's Issue I talked to you
about the latest Google Page Rank Update...This week I want to talk to you about something that could be losing you serious sales...
Everyone knows that the most surefire way to make m0ney on the Internet is to create a targeted em ail list
and then market to that list.
Take me for instance, I have a newsletter (that you're reading at this very moment) that deals with web site
promotion.... and while I try to give my readers valuable information that helps them grow their own businesses,
I mainly want them to buy my Submission-Spider Search
Engine Submission Software and the books that I write.
It's a win win for everyone....you get good free info on how to market your sites, and I get more customers.
Hopefully you're doing the same thing with your business....creating a mailing list that deals with whatever
you sell...and then marketing to that list.
For many many years that has been the number one formula for Internet success...but these days it's
being threatened....and it's a threat you need to be very aware of.
So what's this threat I speak of?
Let me explain...I HATE S. P. A. M. Can't stand it...I think all S. P. A. M. M. E. R. S. should be round up
and shot.... so I understand why people use S. P. A. M. blockers to block their email.
The problem is...these blockers also block out my email that I send to subscribers and customers who
have ASKED to receive it!
At first it was just annoying....but more and more it's becoming a serious problem. People o.r.d.e.r. my
products (which are digital). Our system automatically email's them a r.e.c.e.i.p.t. and download instructions
to the product they just bought.
But the customer never get's that email from us because their s.p.a.m. blocker blocks it! And they get pissed! They think they've been ripped
So what do they do? They email us to complain.....and when we reply to their email, guess what happens?
Their S.P.A.M. blocker blocks THAT email too!
It's insane....and it's becoming a serious problem for us and I'm sure it's a problem for you (or it will be soon).
So what can you do?
Well...that's tricky....the main thing you must do is try to educate your customers... whenever someone buys
something from you, make sure that the "confirmation" screen of your order system (the screen that pops
up after someone fills out your online order form) says something like this:
Attention: we will email you your receipt and download instructions immediately. If you are using
S.P.A.M. blocker software, it is VERY important that you instruct it to allow all email from the address
You do the same thing when someone signs up for your ezine or newsletter. These days, that's about the
best you can do.
Also, whenever you send out an email (of any kind) you should write it with S.P.A.M. blockers in mind.
Do like I'm doing here, break up words that may trigger a S.P.A.M. blocker with periods and dashes in
an attempt to fool them.
Hopefully, as technology gets better, this won't be such a problem...we can only hope...
That's all for this week. See you next Monday!
Want to use this article in your own ezine or web site? You can...as long as you add this signature line
(including the links):
John Elder is the publisher of WebPromotion-Weekly, a free ezine about Internet Marketing,
Promotion, Advertising, And Search Engine Submission as well as the creator of the popular Web Site Promotion software,