Know Your Customer....
By: John Skorczewski
Hello,
Before I get started this week, I want to make a short pre-announcement. I'll be making a semi-major announcement, probably next week. So look for that!
Last Week I talked to you about teleconference marketing. This week
I want to talk to you about something fundamental that's very important to your bottom line.
When you're writing an advertisement, or writing sales copy for your web site, what's the single most important thing that you should be thinking about?
Is it your sales pitch?
Is it your marketing "hook"?
Is it all the wonderful features and benefits of your product?
Is it grammar?
No, it's not any of these. The most important thing, really the only important thing that you should be thinking about is your potential customer.
Who is she/he? What are they interested in? What do they like or dislike? What are they looking for in a product and how
can you give THAT to them? How can you connect with them in a way that let's them know that you have the answer to their needs?
I could spout marketing tactics and theories at you till the end of time, but unless you sit down and take a hard look
at your audience, what they want, and how they want it, all the tactics in the world are useless.
Marketing is a psychological game. Put yourself in your customer's head. Think like they would. Realize what they
want and then give it to them in the most simple, straightforward, and easy to understand manner possible.
That's a major secret to marketing and one that a lot of professionals don't even bother with. Of course, now you and I are
ahead of the game ;-)
That's all for this week. See you next Monday!
John Skorczewski
(pronounced Score-Chess-Key)
Editor, WebPromotion-Weekly
http://www.WebPromotion-Weekly.com
Want to use this article in your own ezine or web site? You can...as long as you add this signature line
(including the links):
John Skorczewski is the publisher of WebPromotion-Weekly, a free ezine about Internet Marketing,
Promotion, Advertising, And Search Engine Submission as well as the creator of the popular Web Site Promotion software,
the Submission-Spider
