Keyword Optimization Basics...|
By: John Elder
In Last Week's Issue I started to talk about search engine optimization to drive massive t'raffic to your web site.
This week I want to expand on that a little and talk about keyword optimization.
This week's tip is short and to the point.... Don't mistake it's length with it's importance.
The goal of any search engine optimization campaign is to get your site listed at the major search engines under a specific keyword (or many specific keywords).
I'm going to assume that you've already used my Submission-Spider software to generate a list of keywords that
each get searched for at least 10,000 times per month (or more).
So you've got your list...now how do you get listed under those terms?
Here's the deal. Create a separate web page that focuses on each keyword.
Why? Content. You can't get listed under the phrase "Dog Grooming" unless your web page
is completely and totally about Dog Grooming.
So don't try to get your main web page listed under all the phrases you want to be listed under.
Instead focus on getting one page listed under one keyword.
Let's run with the Dog Grooming example. So you build an entire web page about dog Grooming. Great.
You've used the Phrase "Dog Grooming" as your page title, listed it in both your keyword and description meta tag...
Used the term itself throughout the textual copy of your site....rosy, you're 1/3 of the way there.
Next you submit that web page to the search engine...that page alone. Not your main web page...but THAT page....be sure you have a link
from THAT page to your main web page.
2/3 of the way there...next comes the fun...err miserable part.
You've got to get tons of people to link to that page...and in their link, use the term "Dog Grooming".
Example, say your site is doggrooming.com then get people to post this link to your site:
See how I used our keyword "Dog Grooming" in the anchor text of that link? That's what you gotta get people to do.
I've written whole ebooks on the subject of linking and how to get links...so I'll let you dig those out and read them if you
want more info.
That's all for this week. See you next Monday!
Want to use this article in your own ezine or web site? You can...as long as you add this signature line
(including the links):
John Elder is the publisher of WebPromotion-Weekly, a free ezine about Internet Marketing,
Promotion, Advertising, And Search Engine Submission as well as the creator of the popular Web Site Promotion software,