The Most Important Tip....
By: John Elder
In Last Week's IssueI talked to you
about choosing keywords to get the most site traffic. This week I want to talk about one of the most important tips
I apologize for not writing for several weeks...I've been pretty busy
with a few new projects and I've recently taken on more consulting
clients than usual.
It's one of these consulting clients that I want to talk to you about
today....the story should be pretty useful to you...at least I hope so!
As you probably know, I take on consulting clients from time to time,
mainly because I love helping other people
develop their web businesses....it keeps things from getting boring
This particular client...I'll call him Jim...came to me with a particular
Jim had a good nack for getting site traffic...he had on average 2,500
to 3,000 site visitors to his web site every day...which is not too shabby!
The problem was, he had little to no sales.
His conversion rates were terrible.
I took one look at his web site and knew immediately what the problem
People don't realize that web sites are nothing more than fancy sales
letters. If you want to make money with your web site, you have to
design the site as a sales letter....and nothing more.
That means you have to use the rules of sales letter writing.
Sales letters have many specific qualities...they start with a headline,
(the sole purpose of which is to grab the reader's attention and
get them to continue reading the sales letter)...and they continue
with a specific set-up and layout (sub-heads, bullet points, etc).
All sales letter (Or I should say, all GOOD sales letters) end the same
way as well....with a call to action that gets the reader to take some
action (in this case, to order the product or service).
I say this often....if you want to be successful on the Internet,
you SIMPLY MUST LEARN THE ART AND SCIENCE OF WRITING A SUCCESSFUL
Unfortunately, there's way too much to learn about sales letters
for me to write in one article...in fact, I could recommend several
killer books on the subject (all less than bucks each).
What I want you to take away from this article is the understanding
that you simply must learn how to write a sales letter, and then
you need to turn your web site into nothing but a sales letter.
Remove everything else from your site...all the banners, all the
splashy and unnecessary graphics...everything but the sales letter.
And watch your sales shoot through the roof....
If you're serious about becoming successful online, I highly advise
you to take the first step by learning how to write a sales letter.
It's a skill that you'll use in every aspect of your life...
Think about it... you're learning how to convince someone to do
something by writing a letter....convincing with words...
that's a powerful skill to have, no matter what your profession
So take the first step.....read one book on the subject. Here's
one that comes with a money back guarantee..(and no, I didn't write it!)..buy it, spend the
measly bucks (or less) on it, read it, if you can't immediately
see how powerful it's lessons are, throw it away and get your
money back...(that's a powerful guarantee - let me tell you!).
The book I'm talking about is the Robert Collier Letter Book...
if you've been reading this ezine for a while, you know I think
of this book as the bible of sales letter writing...I can't tell you
how many thousands of dollars I've earned over the years
using the techniques in this book...
(Click Here To Get This Book Now)
It was written by a man who made millions selling stuff through
the mail using nothing but sales letters...and this back during the
time of the Great Depression...you can imagine how amazing this man
must have been....
...actually you can see for yourself just how amazing his sales
letters were because they're right there in his book...he picks apart
some of his most successful letters and teaches you exactly why
they worked, and how you can duplicate his success.
Like I said, the book comes with a money back guarantee...you've
got nothing to lose and the knowledge of a millionaire sales letter
writer to gain....
So if you're interested in turning your web site into a cash cow, learn to write
a sales letter.....do it today...what the heck do you have to lose?
That's all for this week. See you next Monday!
Want to use this article in your own ezine or web site? You can...as long as you add this signature line
(including the links):
John Elder is the publisher of WebPromotion-Weekly, a free ezine about Internet Marketing,
Promotion, Advertising, And Search Engine Submission as well as the creator of the popular Web Site Promotion software,