By: John Elder
Market-Tek Enterprises, Inc.
Last week instead of an article, I gave you a copy
of my new eBook "Google Secrets". In case you didn't get around to downloading it, you can still get it here.
I was shooting hoops down at the park this morning trying to think of something useful to write about for this week's
article when it dawned on me. I always talk about growing an online business...but I don't think I've ever talked about starting an online
So that's what I'm going to talk about today. Now, I'm not a lawyer so I'm not going to discuss the legalities of forming
a corporation, an LLC, or a sole proprietorship...no, I'm going to talk about the basics of starting an online business.
First of all, you're going to need a web site...and that means a web host. I recommend Host Gator. For around $24 per month
you can host unlimited web sites. They're a solid, reliable hosting company that I've used in the past myself.
Next, you'll need a web site. Most people won't create their own site unless they're already skilled in that sort of thing. Instead, I recommend hiring someone to do it for you.
You can often have a decent web site designed for around $300 or less at eLance.com or rentacoder.com
These places allow people to bid on your job. Often, the person or company is from another country like India. This allows you to
get a high quality web site designed very cheaply.
Next, you'll need an autoresponder so that you can collect the email address of the people that visit your site and follow-up
with them on an ongoing basis.
I recommend GetResponse as a good, cheap, basic autoresponder.
As your list grows into the 10,000 and 20,000 range, you might have to upgrade to a more powerful list management software, but GetResponse
is a good basic start.
Next you will need a way to accept payments from your customers. Unless you already have a "merchant account" with a bank, or
want to go to the trouble and expense to get one...I recommend using Paypal to accept credit cards.
A merchant account with a bank might be something for you to look into after your sales hit a certain level and the extra
expense of a merchant account are worth it, but to start out I recommend Paypal.
Next, you need a quick and easy way to get your new web site listed on the major search engines so people will know you exist
and actually come to your web site. Of course, I recommend our own Submission-Spider. It has
everything you need and we priced it less than nearly all other submitters out there...and people love it :-)
Basically, those are the five main things you'll need to get started online.
The only other thing you need is a product to sell...but I'm afraid you're on your own there!
That's all for this week. See you next Monday!