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Web Site Promotion Articles

   John Elder - Publisher Issue #137 - Monday September 20, 2006
In This Issue

  • Featured Article: How To Have A Sale!

  • This week's Free Gift For You

  • Recommended Resource

  • Useful free Traffic Tidbits

How To Have A Sale
By: Jason Markum


Well I'm over my cold and rearing to get back to work! Thanks to all of you who sent me an email wishing me a fast recovery.

Last Week I talked about the three ways to build a business. This week I want to talk to you about holding a sale.

Holding a sale on your web site is a great way to boost your income. Stores hold sales all the time, why shouldn't your web site have one now and again?

There's a secret to holding a successful sale though, and it's important. You have to give your web site visitors a reason for the sale.

You can't just say..."We're holding a sale!" you have to give a reason, or at least use one of the standard "Sales" like you see all the time that are second nature to people (I'll list some of these below).

Why is that? I have no idea but I've found it to be true time and time again over the years. Some quirk in human Psychology or something, but people need a reason or else they think something's wrong.

"Why is this thing on sale? Is something wrong with it? Can't sell them at the regular price eh? Must be worthless...."

...that sort of thing.

So here are a few reasons to give a sale. Be sure to let your customers know these reasons when you hold a sale. (or at least ONE of these reasons).

1. Ding And Dent - Tell them that you had a bunch of your product sitting around and they got banged up. They're still perfectly ok, they just have a couple of dings - take advantage of the dings and get the thing for 30-40% off!

Free Shipping Sale - Buy anything on our web site and we'll pay for shipping!

Close Out Sale - Ah the close out sale. You've got to make way for new inventory coming soon so everything must go!

Package Discount - Separately these all cost X but buy them together in this special offer package, and pay 20% less.

Holiday Sale - One of my favorites, there's always some sort of holiday or your birthday that you can celebrate with a 25% off sale.

Buy One Get One Free - Self Explanatory.

These are just a few reasons to give a sale. Why not pick one and try it today. I think you'll be surprised at the nice little bump in your sales. Plus, this is a good way to test different price points for your product without looking like you're testing different prices for your product.

That's all for this week. See you next Monday!

Jason Markum

Want to use this article in your own ezine or web site? You can...as long as you add this signature line (including the links): John Elder is the publisher of WebPromotion-Weekly, a free ezine about Internet Marketing, Promotion, Advertising, And Search Engine Submission as well as the creator of the popular Web Site Promotion software, the Submission-Spider

Submission-Spider Web Site Promotion
Software Gets Results


Customers say.....

Hi, John!
...it is a very good product. Not only am I using Submission-Spider on my site, and one full client, but I actually now have two new companies that are paying me /year to re-submit them to the search engines every two months. For a part-time business started last year during a recession, better than I thought. So I am now depending on Submission Spider. Thanks,
Houston R. Allen Houston's Web World

Some time ago you sent me information on how to work my way through the website to increase the possibility of my web site being in the top ten. I checked 'Yahoo" and Covenant Farm came up first...! Thanks,
Ken Evans - www.covenantfarm.com

Try The Submission-Spider Yourself

This week's free gift is a new eBook that I JUST released. It's called "Bump Your Way To Internet Riches" and it teaches you about a great tactic you can use right away to "bump" your income.

I don't just give you theory or guesses...this information comes straight from my experience using the technique.

I highly recommend you download it right now!


I'd like to get to know you better. If you'd take a minute or two and drop me an email letting me know who you are and what you do, I'd really appreciate it.

If you ever have any questions about any article I write, or if you just have a question about promoting your web site or making more m.oney with your current web site, please email me anytime.

You can get a hold of me here:

And if you enjoy the newsletter, be sure to tell your friends! (and link to us too!)

- John Elder

Editor & Publisher: John Elder
Contributing Writer: John Alexander

Past issues of this ezine available for free at:

Please feel free to forward this ezine to a friend!

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P.O. Box 2
Nashville, IL 62263
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