How To Have A Sale|
By: Jason Markum
Well I'm over my cold and rearing to get back to work! Thanks to all of you who sent me an email wishing me a fast recovery.
Last Week I talked about the three ways to build a business. This
week I want to talk to you about holding a sale.
Holding a sale on your web site is a great way to boost your income. Stores hold sales all the time, why shouldn't your web site have one now and again?
There's a secret to holding a successful sale though, and it's important. You have to give your web site visitors a reason for the sale.
You can't just say..."We're holding a sale!" you have to give a reason, or at least use one of the standard "Sales" like you see all the time
that are second nature to people (I'll list some of these below).
Why is that? I have no idea but I've found it to be true time and time again over the years. Some quirk in human Psychology or
something, but people need a reason or else they think something's wrong.
"Why is this thing on sale? Is something wrong with it? Can't sell them at the regular price eh? Must be worthless...."
...that sort of thing.
So here are a few reasons to give a sale. Be sure to let your customers know these reasons when you hold a sale. (or at least ONE of these reasons).
1. Ding And Dent - Tell them that you had a bunch of your product sitting around and they got banged up. They're still perfectly
ok, they just have a couple of dings - take advantage of the dings and get the thing for 30-40% off!
Free Shipping Sale - Buy anything on our web site and we'll pay for shipping!
Close Out Sale - Ah the close out sale. You've got to make way for new inventory coming soon so everything must go!
Package Discount - Separately these all cost X but buy them together in this special offer package, and pay 20% less.
Holiday Sale - One of my favorites, there's always some sort of holiday or your birthday that you can celebrate with a 25% off
Buy One Get One Free - Self Explanatory.
These are just a few reasons to give a sale. Why not pick one and try it today. I think you'll be surprised at the nice little bump in your
sales. Plus, this is a good way to test different price points for your product without looking like you're testing different prices
for your product.
That's all for this week. See you next Monday!
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John Elder is the publisher of WebPromotion-Weekly, a free ezine about Internet Marketing,
Promotion, Advertising, And Search Engine Submission as well as the creator of the popular Web Site Promotion software,