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Web Site Promotion Articles

   John Elder - Publisher Issue #138 - Monday September 27, 2006
In This Issue

  • Featured Article: Linking, It's More Important Than You Think!

  • This week's free Gift For You

  • Recommended Resource

  • Useful free Traffic Tidbits

Linking, It's More Important Than You Think!
By: John Elder


Fall is finally in the air! The weather's turning cooler, the leaves are slowly starting to change colors and fall....it's definitely my favorite time of the year, how about you?

Last Week I talked about the different ways to hold a sale. This week I want to talk to you about linking and it's extreme importance.

Getting tons of search engine traffic is essential to your success online and I'm not just saying that because I sell Search Engine Submission Software.

Google, the biggest, most popular, and most essential search engine to get listed on, puts the highest priority in linking. It's the basis for their entire search engine.

The argument they use goes like this: The more web sites that link to you, the more important your site must be. The more important your site is, the higher it should be ranked at Google.

The higher you are ranked on Google, the more traffic you'll get....which can make or break your business.

I began to write a new ebook on linking about 2 months ago but I've been too busy to finish it so I thought I'd try to compress as much info as I can into an article. Maybe I'll finish the eBook sometime in the next few months.

So here's what you need to know about linking.

First, get as many sites to link to you as possible. The sites that link to you should be high PR ranked sites themselves (PR = PageRank, the classification Google gives to sites, ranges from 0 to 10, 0 being the lowest and 10 being the highest).

Second, How a site links to you is very important.

Say your site URL is Submission-Spider.com and you want to get listed at Google under the keyword "Search Engine Submission Software".

You would need to get as many high PR sites to link to you as possible, like this:

<a href="http://www.Submission-Spider.com">Search Engine Submission Software</a>

Notice the text between the link (Search Engine Submission Software)? I call that link text...some people call it anchor text, whatever you call it, it's extremely important.

Whatever you put as your link text is what Google is going to list you under at the search engine. So if you want to get listed on Google under a certain keyword, the trick is to get as many high PR sites to link to you using that keyword as the link text (just like I did above).

Say you want to get listed under the keyword Southern Colorado Muffler Repair, get as many people to put this link on their sites as possible:

<a href="http://www.YourSiteUrl.com">Southern Colorado Muffler Repair</a>

That way, when Google sends out it's little Googlebot that scans and spiders web sites, it will see that link on lots of different web sites, and it will see that link text....naturally it will classify your site under that link text.

And that's what you need to know about linking...in a nutshell :-)

That's all for this week. See you next Monday!

John Elder
Editor, WebPromotion-Weekly

Want to use this article in your own ezine or web site? You can...as long as you add this signature line (including the links): John Elder is the publisher of WebPromotion-Weekly, a free ezine about Internet Marketing, Promotion, Advertising, And Search Engine Submission as well as the creator of the popular Web Site Promotion software, the Submission-Spider

Submission-Spider Web Site Promotion
Software Gets Results


Customers say.....

Hi, John!
...it is a very good product. Not only am I using Submission-Spider on my site, and one full client, but I actually now have two new companies that are paying me /year to re-submit them to the search engines every two months. For a part-time business started last year during a recession, better than I thought. So I am now depending on Submission Spider. Thanks,
Houston R. Allen Houston's Web World

Some time ago you sent me information on how to work my way through the website to increase the possibility of my web site being in the top ten. I checked 'Yahoo" and Covenant Farm came up first...! Thanks,
Ken Evans - www.covenantfarm.com

Try The Submission-Spider Yourself

This week's free gift is a new eBook that I JUST released. It's called "Bump Your Way To Internet Riches" and it teaches you about a great tactic you can use right away to "bump" your income.

I don't just give you theory or guesses...this information comes straight from my experience using the technique.

I highly recommend you download it right now!


I'd like to get to know you better. If you'd take a minute or two and drop me an email letting me know who you are and what you do, I'd really appreciate it.

If you ever have any questions about any article I write, or if you just have a question about promoting your web site or making more m.oney with your current web site, please email me anytime.

You can get a hold of me here:

And if you enjoy the newsletter, be sure to tell your friends! (and link to us too!)

- John Elder

Editor & Publisher: John Elder
Contributing Writer: John Alexander

Past issues of this ezine available for free at:

Please feel free to forward this ezine to a friend!

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