Linking, It's More Important Than You Think!
By: John Elder
Hello,
Fall is finally in the air! The weather's turning cooler, the leaves are slowly starting to change colors and fall....it's definitely
my favorite time of the year, how about you?
Last Week I talked about the different ways to hold a sale. This week
I want to talk to you about linking and it's extreme importance.
Getting tons of search engine traffic is essential to your success online and I'm not just saying that because I sell Search Engine Submission Software.
Google, the biggest, most popular, and most essential search engine to get listed on, puts the highest priority in linking. It's the basis for their entire search engine.
The argument they use goes like this: The more web sites that link to you, the more important your site must be. The more important your
site is, the higher it should be ranked at Google.
The higher you are ranked on Google, the more traffic you'll get....which can make or break your business.
I began to write a new ebook on linking about 2 months ago but I've been too busy to finish it so I thought I'd try to compress as much
info as I can into an article. Maybe I'll finish the eBook sometime in the next few months.
So here's what you need to know about linking.
First, get as many sites to link to you as possible. The sites that link to you should be high PR ranked sites themselves (PR = PageRank, the
classification Google gives to sites, ranges from 0 to 10, 0 being the lowest and 10 being the highest).
Second, How a site links to you is very important.
Say your site URL is Submission-Spider.com and you want to get listed at Google under the keyword "Search Engine Submission Software".
You would need to get as many high PR sites to link to you as possible, like this:
<a href="http://www.Submission-Spider.com">Search Engine Submission Software</a>
Notice the text between the link (Search Engine Submission Software)? I call that link text...some people call it anchor text, whatever you call it, it's extremely
important.
Whatever you put as your link text is what Google is going to list you under at the search engine. So if you want
to get listed on Google under a certain keyword, the trick is to get as many high PR sites to link to you using
that keyword as the link text (just like I did above).
Say you want to get listed under the keyword Southern Colorado Muffler Repair, get as many people to
put this link on their sites as possible:
<a href="http://www.YourSiteUrl.com">Southern Colorado Muffler Repair</a>
That way, when Google sends out it's little Googlebot that scans and spiders web sites, it will see that link
on lots of different web sites, and it will see that link text....naturally it will classify your site under that link text.
And that's what you need to know about linking...in a nutshell :-)
That's all for this week. See you next Monday!
John Elder
Editor, WebPromotion-Weekly
http://www.WebPromotion-Weekly.com
Want to use this article in your own ezine or web site? You can...as long as you add this signature line
(including the links):
John Elder is the publisher of WebPromotion-Weekly, a free ezine about Internet Marketing,
Promotion, Advertising, And Search Engine Submission as well as the creator of the popular Web Site Promotion software,
the Submission-Spider
| 
