Holiday Money Making Tips...
By: John Skorczewski
Hello,
Good morning! I hope you're having as great a holiday season as I am!
Last Week I talked to you about some marketing gimmicks to make money
during the holiday season...
This week I want to expand on that....
The holiday season is upon us...x-mas lights everywhere, caroling, holiday tv shows, eggnog...the works.
And what's the first thing that comes to my mind when I see all this?
"How can I make money from all of this?!?!?!?!"
Now I know...believe me, I know....the fact that I see holiday cheer and think "how can I make money off of that?!" makes me a terrible
person... but well...marketing is just what I do...so you'll forgive me....I hope.
The truth of the matter is, the holiday season gives you an amazing chance, each and every year, to make a whole lot of money in a very short amount of time.
Why is that? Well, you'll agree, whatever the holidays are supposed to be about...shopping has become a very large
part of the season...people are just in the shopping mood!
So how can you take advantage of that?
Well, you run some sort of Holiday promotion (or many holiday promotions). Today I want to talk about one kind of promotion that you can run.
I'm calling it the "12 Days of X-Mas" promotion. You can figure out where this is going can't you? On each of the twelve days of
x-mas, you put together some sort of free gift.
It doesn't have to be big, it doesn't have to cost you a lot of money....it can be a series of free reports that you write about whatever you're selling...
or free samples...whatever. Make sure to give away things that have some sort of value in the eyes of your potential customer.
Then, for the next 12 days you give away one object to everyone who signs up for your promotion...be it past customers,
your ezine subscribers, or run ads to get new people to sign up just for the promotion.
I can hear you now....you're saying "How in the world will this help me make money?"...well that's a good question.
First, for the next 12 days you have the undivided attention of a brand new potential customer. This gives you a great
chance to get to know them and for them to get to know you....which is the cornerstone of selling anything. People
buy from people they like.
Second, at the end of the 12 days, you put together some sort of package deal and send them a new series of sales letters
selling that package.
They've been getting crap from you for the last 12 days...they're used to it. It makes getting them to read future sales
letters from you that much easier. Plus, if you send good gifts, you create a vague sense of guilt in the person which
helps push them into buying your stuff.
Boy, how's that for Holiday cheer...guilt them into buying from you. Yeah yeah...I'm a Scrooge, I know it.
If you want to see a great example of this, check out Mark Hendricks web site where he's doing this exact thing (he's
teamed up with a BUNCH of great internet Marketers and they've all chipped in free gifts to give everyone who signs
up at this web site:
http://www.hunteridge.com/12days/
Go sign up, get all the free gifts, study how Mark does his thing....use whatcha learn, and have a happy holiday season!
That's all for this week. See you next Monday!
John Skorczewski
(pronounced Score-Chess-Key)
Editor, WebPromotion-Weekly
http://www.WebPromotion-Weekly.com
Want to use this article in your own ezine or web site? You can...as long as you add this signature line
(including the links):
John Skorczewski is the publisher of WebPromotion-Weekly, a free ezine about Internet Marketing,
Promotion, Advertising, And Search Engine Submission as well as the creator of the popular Web Site Promotion software,
the Submission-Spider
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