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   John Elder - Publisher Issue #172 - Monday July 25, 2006
In This Issue

  • Featured Article: Google PageRank Update!

  • This week's free Gift For You

  • Recommended Resource

  • Useful free Traffic Tidbits

Google PageRank Update!
By: John Elder


Hello,


Hope your summer is going well. Sorry I didn't send out an issue last week but, well....it's summer.... what can I say? I promise to make it up to you this week with a good article about Google...


In Last Week's Issue I talked to you about the dreaded Summer Sales Meltdown and how to save yourself from it.


So last week Google updated their PageRank....they do this every once in a while....and everyone usually freaks out while this is going on.


Of course, people freak out for good reason! PageRank is one of the most important things in the world. If you have a high PageRank, Google will rank you well and you'll get tons of great free traffic. Whenever Google updates their PageRank system, you never know if your site will gain PageRank or LOSE PageRank (of course, you could break even and stay the same too).


We did pretty well in this update. We didn't lose any ground, we stayed about the same across the board on all our sites...and we gained a little on most of our newer sites. I'm pretty happy.


Most people I've talked to weren't that lucky. In fact, most lost a lot of PageRank. I've talked to people that went from a PageRank 5 or 6, down to a PageRank 2.


They're mad....as you might expect!


But why did they drop? And how can you hedge yourself to make sure the same thing never happens to you?


It's pretty easy actually. Well, the concept is easy....


Why did people lose lots of PageRank? Because they used the latest "tricks" to inflate their PageRank.


The fine folks at Google aren't idiots. They know people "game" their system by creating false links, using link farms, paying for links that are from sites that don't relate to their own...and on and on....


The problem is, these "tricks" work....for a very short time.....then, as more and more people use them, Google notices the "tricks" more and more. When it finally gets out of control, Google makes an "update" to the PageRank and all those sites lose their PageRank...


And woe woe woe! Those people are mad as hell!


There's only one way to get a high search engine ranking that stays consistently high...for years and years... and that's to build a GOOD WEB SITE...that has lot's of relevant content, that real people find useful....also get as many real people with real web sites to link to you. Don't use linking "tricks" if you want long term ranking.


I love it when Google updates their PageRank (or anything for that matter) because it shakes out the rabble and boosts all my web sites.... if you look at it this way, you can't help but smile all the way to the bank.


That's all for this week. See you next Monday!


John Elder
Editor, WebPromotion-Weekly
http://www.WebPromotion-Weekly.com


Want to use this article in your own ezine or web site? You can...as long as you add this signature line (including the links): John Elder is the publisher of WebPromotion-Weekly, a free ezine about Internet Marketing, Promotion, Advertising, And Search Engine Submission as well as the creator of the popular Web Site Promotion software, the Submission-Spider


John is the creator of the Submission-Spider Search Engine Submission Software and founder of one of the Internet's earliest Banner Advertising Networks...


He is also the Author of the acclaimed book "Cyber Wealth" 31 Proven Marketing Tactics Guaranteed To Increase Your Sales Immediately Published in 2006 by Avery & Co. Publishing.


If you liked today's article, you'll love this step by step book that teaches you all the tricks and tips to turn your web site into a powerful selling machine. Guaranteed
http://www.cwBook.com


Guaranteed Site Traffic?

But how can they DO that?

Cut through the hype - Targeted Search Engine Traffic from the guys you trust....
Submission-Spider Search Engine Submission Software
http://www.Submission-Spider.com

Customers say.....

Hi John,
I JUST LOVE this software!!! I use it to promote my website. ABSOLUTELY NO ONE that is serious about doing business on the web should be without your software. It is an absolutely VITAL part of success. I can't praise you enough for your excellent product! Keep up the great work.
Cordially,
Julie Sebenoler
Blackcathosts.com


Try The Submission-Spider Yourself

This week's f.r.e.e gift is a great little eBook that's called "Google Secrets" and it teaches you everything you need to know to get your web site listed at Google.


I don't just give you theory or guesses...this information comes straight from the people at Google.


I highly recommend you download it right now!


Enjoy!

I'd like to get to know you better. If you'd take a minute or two and drop me an email letting me know who you are and what you do, I'd really appreciate it.

If you ever have any questions about any article I write, or if you just have a question about promoting your web site or making more m.oney with your current web site, please email me anytime.

You can get a hold of me here:
http://www.WebPromotion-Weekly.com/contact.cgi

And if you enjoy the newsletter, be sure to tell your friends! (and link to us too!)

- John Elder

WebPromotion-Weekly
ISSN 1554-8481

Editor & Publisher: John Elder
Contributing Writer: John Alexander

Past issues of this ezine available for free at:
http://www.webpromotion-weekly.com

Please feel free to forward this ezine to a friend!

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