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   John Elder - Publisher Issue #180 - Monday October 10, 2006
In This Issue

  • Featured Article: A Foolproof Marketing System For You....

  • This week's free Gift For You

  • Recommended Resource

  • Useful free Traffic Tidbits

A Foolproof Marketing System For You....
By: John Elder

Hello {!name},

Good morning! Hope you had a good weekend. The Scottish Games were held this weekend in Forest Park down in St. Louis...call me a nut but I love stuff like that. Bagpipes and caber tossing fun for the whole family...

In Last Week's Issue I talked to you about the all important "Unique Selling Proposition". This week I want to give you a Foolproof Marketing System that you can use to sell just about anything.

Did you know that most people don't come online to buy stuff...they come online to research stuff.

It's true...most people use the internet to look stuff up...read up about things they are interested in, or comparison shop for the cheapest prices.

Very few people come online with the intention of buying something. Just think of yourself...what do you usually use the Internet for?

This is not good news since you and I are in the business of selling stuff.....but you can use this knowledge to your advantage.

Since most people don't come online to purchase things...and DO come online to research things, you need to focus your efforts on providing research for people....in marketing lingo we call this "content".

You want to focus your web site on providing content...not making a hard sell.

Here's a simple formula that always...and I mean always...works.

First, whatever it is you're selling...write up a little ebook for it. It doesn't have to be a big ebook...just 10-30 pages will do just fine. If you don't like to write, hire someone cheap from eLance.com to do it for you.

Next, make the eBook available as a .pdf file on your web site that a person can download for free.

Make sure that you use a web form to collect their email address and first name before giving them the free eBook. Set up an autoresponder like aWeber.com to handle this aspect of collecting the email address and forwarding the person their free eBook.

Next write up a series of sales letters...5 to 10...hard selling sales letters selling whatever it is you are offering (which directly relates to the eBook you just gave away for free). If you are no good at writing sales letters then buy a copy of the Robert Collier Letter Book. It's cheap and it will teach you how to write a sales letter that blows away your customers...it even shows you examples of successful sales letters that you can emulate.

Once you have your 5 to 10 sales letters, put them into your autoresponder and set it to send one sales letter every 7 to 10 days to everyone who downloaded your free eBook. They have given you their email address and therefore permission to email them (allow them the chance to unsubscribe at any time).

Next...sit back and let your new "system" go to work. All you have to do is focus on getting people to your web site...and the free eBook will help you to do that. The search engines will love your site because it has good content...if you write a good free eBook people will tell their friends about it...and all around you will be sitting pretty.

I don't care what you are selling, you can come up with some sort of ebook for it. Describe the product, show how to use it, compare it to your competitors, discuss technical aspects of the thing...etc etc...you can come up with something...and remember, it doesn't have to be that great.

I've used this system countless times in the past...it works great.

That's all for this week. See you next Monday!

John Elder
Editor, WebPromotion-Weekly

Want to use this article in your own ezine or web site? You can...as long as you add this signature line (including the links): John Elder is the publisher of WebPromotion-Weekly, a free ezine about Internet Marketing, Promotion, Advertising, And Search Engine Submission as well as the creator of the popular Web Site Promotion software, the Submission-Spider

John is the creator of the Submission-Spider Search Engine Submission Software and founder of one of the Internet's earliest Banner Advertising Networks...

He is also the Author of the acclaimed book "Cyber Wealth" 31 Proven Marketing Tactics Guaranteed To Increase Your Sales Immediately Published in 2006 by Avery & Co. Publishing.

If you liked today's article, you'll love this step by step book that teaches you all the tricks and tips to turn your web site into a powerful selling machine. Guaranteed

Dear John,
Your latest book was the thing I needed for my business. The solution was so in my face.... I couldn't believe it.... I think everyone can apply this and it works. it's a great opportunity for all that have an online business. Keep up the good work and THANK YOU for your tips.
-Stefan Iordan

Everything You Need To Drive Massive
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This week's f.r.e.e gift is a great little eBook that's called "Google Secrets" and it teaches you everything you need to know to get your web site listed at Google.

I don't just give you theory or guesses...this information comes straight from the people at Google.

I highly recommend you download it right now!


{!name}, I'd like to get to know you better. If you'd take a minute or two and drop me an email letting me know who you are and what you do, I'd really appreciate it.

If you ever have any questions about any article I write, or if you just have a question about promoting your web site or making more m.oney with your current web site, please email me anytime.

You can get a hold of me here:

And if you enjoy the newsletter, be sure to tell your friends! (and link to us too!)

- John Elder

ISSN 1554-8481

Editor & Publisher: John Elder
Contributing Writer: John Alexander

Past issues of this ezine available for free at:

Please feel free to forward this ezine to a friend!

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