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Issue #117 - Monday April 19, 2006

Table Of Contents

Featured Article
Do You Follow-Up?

By: John Elder
Market-Tek Enterprises, Inc.


Last week I talked about how to get more sales using bumps.

Spring is in the air and I just spent all Sunday in the park recharging my battery....and now I'm having a lot of trouble focusing on writing this article!

Sorry, it happens every year...the birds come back, the weather gets warmer....and I space out. I hope you'll forgive me and bear with me if this article is a little off.

I'm sure you'll agree, the hardest thing in the world is getting a new customer. Convincing a total stranger to come to your web site and buy something from you for the first time is hard.

Once that person HAS bought from you....the easiest thing in the world is getting them to buy something ELSE from you in the future.

You've probably heard the phrase "The money is in the backend", and this is what people are talking about when they say that.

What's the ONE thing that stops past customers from buying more stuff from you in the future?

It's you.

If you don't regularly follow-up with past customers (send them a note in the mail or an email telling them about a special offer or sale) you're missing out on a HUGE income stream.

I see it every single day. People build a web site that sells something. They get a new customer, they're happy for a minute, then they focus on finding a new customer.

Hardly anyone focuses on selling their past customers more stuff. And it's so easy! Once a person deals with you once, they're familiar with you and (to a degree) trust you (as long as you've treated them fairly in the past).

Plus, you already know what they're interested in because they're already bought from you in the past.

I recommend keeping in touch with your past customer at least once per month or once every 2 months. Create a special offer for "Past customers only" or create a special sale and email them or send them a short note in the mail.

Do that math...if you have 500 past customers and every 2 months you mail them a special offer for a $40 product and every time just 4% of them buy...that's an extra $800 bucks every 2 months...or $4,800 per year

Of course, your numbers will be different but you get the idea. And hardly ANYBODY does this.... think about it!

That's all for this week. See you next Monday!

John Elder
Editor, WebPromotion-Weekly

This Week's Free Gift

This week's free gift is a taped teleseminar that my good friend John Alexander recently held for the National Marketing Council about search engine submission.

John really spills his guts and explains the ins and out's of how to drive massive traffic to your web site using search engine submission.

I highly recommend you download it right now!


- John Elder

Sponsors Message

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  • Create correct meta tags for your site
  • Guarantee your site a top ten ranking
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Search Engine Submission By Example

Search Engine Submission By Example
By: John Alexander


This week I want to talk to you about the actual submission process for our little example web site.

First off, which search engines should you submit to, and should you do it manually or use software?

If you haven't downloaded my free teleseminar on this here I recommend you do...I go into greater detail about this there.

You should only submit to the main 15-20 Major Search Engines. Like Google, Yahoo, MSN, etc. Don't bother submitting to any others.

Why? Because those top 15-20 search engines are responsible for something like 95% of all Internet Traffic. And submitting to thousands of small no-name search engines can actually hurt your chances of getting listed at the major search engines (I go into more detail on that in my free teleseminar, download and listen to it for more).

Plus, those 15-20 major search engines power the databases for many smaller search engines you may have heard of like hotbot, excite, etc. So getting listed in the major search engines will get you listed by default in hundreds of other smaller (but reputable) search engines.

Should you use software to submit your site? Absolutely. It will save you a huge amount of time and you'll know for sure that you're doing it right.

Some people say that it's better to do it manually, that the search engines don't like submission tools. I've been a leader in this industry for 8 years, and I can tell you first hand, that's simply not true. The search engines don't care, so use submission software.

You should submit your main web page, and a site map page that has links to all the pages of your site. Submit your site one time, wait three weeks and submit again. This is a good start.

Of course, I recommend our Submission-Spider submission software (and I know I'm impartial but I truly believe it's the best tool out there), but you can try Web Position Gold too...it's ok but it costs a HUGE amount more and people tell me it's really hard for them to figure out.

Our Submission-Spider regularly costs $99 but it's on sale this week at SubmissionPro.com for only $39.90

I highly recommend it...it comes with year long money back guarantee so if it doesn't drive tons of traffic to your web site we'll give you your m o n e y back.

More to come next week...stay tuned.

John Alexander

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