By: Jason Markum
Market-Tek Enterprises, Inc.

Hello,

Last week I talked about a little trick that I've used to quadruple site traffic and sales without much effort.

Well, last weekend was the bachelor party, this weekend was the wedding that saw one of my last remaining single friends get married. It was actually a pretty nice ceremony...held at a pavilion overlooking a lake. Not a bad way to go! I'm still holding strong though...no wedding bells in the near future for your editor!

This week I want to talk about site traffic.

Besides using a tool like my Submission-Spider search engine submission software to get your web site listed on the search engines (or buying Pay Per Click listings), targeted ezine ads are maybe the next best way to get lot's of high quality site traffic, fairly quickly.

The problem is that most people are used to "tuning out" ads in ezines (except in this ezine...you read all the ads, don't you!).

There is a solution that can get your "ad" noticed....and that's endorsements.

Most people don't know this, but in many ezines the editor will sell ad space, but will also sell "solo ads" or "endorsement ads".

Basically these are just what they sound like. For a little extra money, the editor will send out a solo mailing to his list recommending your product.

For example...

If you sell personalized cat name tags, and you get the editor of a cat ezine to send out your ad as a solo mailing...it doesn't seem like an ad. It's more like a useful recommendation from the editor (who the reader knows and probably trusts) and not like an ad at all.

This can reduce the problem of people "tuning out" ezine ads.

If you've got a solid product with a proven conversion ratio of visitors to sales, you might even be able to convince the editor to run your solo ad for free in exchange for you splitting the profits with him/her.

For instance, if you know that out of every 100 people that visits your web site, generally 1 person buys a $27 cat name tag...and your friendly cat ezine editor has 10,000 readers...it might be pretty easy to convince him to run your ad for free as a joint venture and split the profits.

That's all for this week. See you next Monday!

Jason Markum
WebPromotion-Weekly
http://www.WebPromotion-Weekly.com

Search Engine Submission By Example
By: John Alexander

Hi,

Last week I talked about Google Page Rank and how important it is to your web site...

I failed to mention a couple important points.

It takes Google 4-8 weeks to rank and list a web site. You can cut this down to 1-2 DAYS using this little tip.

Google continually spiders the sites that are already in it's database in order to keep it's database current.

If you can find a site that's already listed at Google (and one that has a high page rank already...say 5-7) and get that site to LINK to your site, then in the next couple of days when Google re-spiders THAT site, it will see the link to your site and spider your site.

This can cut the time it takes to get listed at Google down to nothing.

Plus the more high page rank sites that link to you, the higher page rank your own site will get, thus the higher ranking you will receive on Google (thus the more traffic your site will get).

I know I'm straying a little from our stated objective in this article for the last few weeks...but I think it's important to talk about a few basics before we move on so that's why I've done it...we'll be getting back to our test web site shortly.

More to come next week...stay tuned.

John Alexander
FlatplanetMarketing.com