Web Promotion Weekly
 

Site Map
Past Issues
Message Board
Featured Tools
Contact Us
Subscribe Free
Home


Past Issues:

A Free Resource...

Keyword Optimization Basics...

And The Winner Is...

What Can I Do For You?

Converting Site Visitors Into Customers

Holiday Marketing Strategy

ClickBank Sales Strategy

Search Engine Traffic For Your Site

Free Site Traffic eBook

More SEO Tips For Endless Site Traffic

SEO Tips For Endless Site Traffic

Are You Being Ripped Off?

A Foolproof Marketing System

Unique Selling Proposition

Selling With Testimonials

An Easy Sales Tip

Increase Site Traffic With Content

Targeted Web Site Traffic - Found Right Next Door!

Getting Free Press Exposure

Are You Losing Sales Because Of This?

Google Page Rank Update

Summer Sales Meltdown

Google's New Backdoor

Building An Internet Business Part 5

Building An Internet Business Part 4

Building An Internet Business Part 3

Building An Internet Business Part 2

Building An Internet Business Part 1

The Most Important Internet Marketing Tip

Choosing Keywords For Ultimate Traffic

How To Get Unlimited Site Traffic

How Google Ranks Sites

Your Marketing Funnel

Free Google PR eBook

Google Alerts!

More Follow-Up Secrets

Follow-Up Marketing For Massive Profits

Are You Losing 20% Of Your Possible Sales?

Marketing For Non-Profit Web Sites

Search Engine Ranking Tips

Converting Visitors To Customers

ClickBank Gold

The Secrets Of Link Exchange Explained...

Marketing For The New Year

Holiday Marketing Tips

'Tis the Season To Make Money!

Lasting Business Success Model

The Robert Collier Letter Book

Optimizing For Flash

Internet Marketing Book

The Marketing Slippery Slope

Starting Your Own eZine

Know Your Customer

Teleconference Marketing

Pop Up Marketing

How To Link The Right Way

How To Hold A Sale

The Three Ways To Build A Business

Is Your Web Site Design Hurting Sales?

Does Your Site Copy Sell?

Another Free Marketing eBook For You

Are You Looking At Everything Backwards?

My Deep Dark Secret Sales Technique

Important Changes to the Ezine

This Has Really Bothered Me

Using Bonuses To Make More Sales

Make Money While You Sleep With Viral Marketing

Email Marketing Quick List

Summer Sales Slowdown Solution

10 Steps To Internet Riches

A New FREE Marketing Resource For You

A Traffic Tip Using Ezine Ads

An Explosive Traffic and Sales Generating Trick

How To Build A Site That Sells

How To Start An Online Business

Google Secrets (Free eBook)

Do You Follow-Up?

How To Get More Sales Per Customer

More Tips To Instantly Increase Your Sales

Website Tips To Instantly Increase Your Sales

The Key To Online Fortune

The Two Main Ways To Make More Money Online

Search Engine Tactics To Gain You Traffic

The Art Of The Follow-Up

Link Popularity Explained

Back-end Sales Explained

Tax time tax time rah, rah, rah!

A Very Short Course In Autoresponders

Your Site's Copy

Your Site's Copy (Continued)

Increasing Sales With A Guarantee

The Art Of The Bump! (or) How To Make A Whole Lot More Money Per Sale!

A Successful Internet Business Model

A New Free Gift!

What's Your Daily Marketing Schedule

Do Your Sales Go Down During Summer

Testimonials Increase Sales

Selling Your Own Product

In Business It All Comes Down To This

A Short (free) Course In Semiotics

The Most Important Marketing Fundamental

10 Ways To Create A Killer Product!

10 Tips For Writing An Unforgettable Ad!

My Favorite Marketing Books

The Power Of Joint Ventures

How To Save Hundreds On Web Hosting Fees

It's All About How You Present The Offer

A Very Important Sales Tip

A Free Step By Step Guide To Web Riches

A Free Step By Step Guide To Web Riches (part 2)

A Free Step By Step Guide To Web Riches (part 3)

A Free Step By Step Guide To Web Riches (part 4)

A Free Step By Step Guide To Web Riches (part 5)

Business Breakdown


Useful Links

Web Site Promotion

Web Promotion 101 eBook

Learn SEO from the experts for free here

Google Secrets - Free eBook

Learn copywriting from the world renown expert - The Robert Collier Letterbook

Free Search Engine Submission Course

Cyber Wealth: 31 Proven Marketing Tactics Guaranteed To Increase Your Sales Immediately

Learn to make a living online

How I Sold My Web Site eBook

Marketing Resources and Services


Web Site Promotion Articles




   John Elder - Publisher Issue #155 - Monday February 21, 2006
In This Issue

  • Featured Article: Are You Losing 20% Of Your Possible Sales?

  • This week's free Gift For You

  • Recommended Resource

  • Useful free Traffic Tidbits

Are You Losing 20% Of Your Possible Sales?
By: Jason Markum


Hello,


Happy President's day to all my readers in the U.S. and a happy monday to everyone else!


In Last Week's Issue I talked to you about marketing for Non-Profit web sites and other sites that don't really sell anything...


This week I want to talk to you about something that I consider to be just about the most important thing for any business owner...whether they're working online or offline....


I know I talk about this often...every couple of months I seem to be screaming about this....but well....it's just that important.


What the heck am I talking about? I'm talking about the art of the follow-up.


Let's say, for example, that you had 500 customers last year and they spent $20 each. Let's also pretend, for the sake of this example, that you didn't have any expenses.


You would have made $10,000 (500 customers x $20).


Most business owners stop right there.....and they miss out on a HUGE opportunity to e'arn m'ore money.


What happens when you get a new customer? You create a new relationship with a total stranger.


They buy something from you....they begin to know who you are (just a little)....the point is, they begin to trust you a little...at least enough to open their wallet for that one purchase.


Any business owner knows...getting a new customer is one of the hardest things in the world. Why throw that customer away as soon as they buy one thing?


That's exactly what most business owners do...they spend a huge amount of money advertising to get a new customer, and then they forget about them and move on to worrying about getting that next NEW customer.


And getting a new customer is about the hardest thing in the world......on the other hand....selling something else to an existing customer...someone who has bought from you in the past, was satisfied with their purchase....and begins to slowly trust you...just a little bit....is MUCH MUCH MUCH EASIER than finding a new customer.


Let's return to our example above....we said you had 500 customers who spent $20 which earned you a total of 10,000 bucks....


Now let's suppose that a week or two after each customer bought their first order from you, you mailed them or emailed them a special offer on some other product that sort of relates to what they already bought from you...


Heck, you already know what they're interested in from when they bought from you the first time.


Let's say you just send one "follow-up" sales letter to each customer....but that sales letter pulls in about 20% in orders...(20% of 500 is 100 new sales) and suppose you're pitching something that sells for $25....you've just earned yourself a nifty $2,500 extra sales for the year.


Does this make sense?


I'll be completely honest with you....I have several products that I sell where I make as much or more money selling other things to the people who buy the first product then I do on the sales of the first product.


That's what people mean when they talk about selling on the "backend" or selling "Loss leaders"... Loss leaders mean that you lost money selling the first product in order to get lots of people to buy....then you make up the loss and e'arn your real i'ncome selling other things to those people who you sucked in by offering them the cheap loss leader....


This is just so very important....if you don't follow-up with your customers and sell them things in the future...you're losing out on a HUGE potential source of income....


That's all for this week. See you next Monday!


Jason Markum
WebPromotion-Weekly
http://www.WebPromotion-Weekly.com

Want to use this article in your own ezine or web site? You can...as long as you add this signature line (including the links): John Elder is the publisher of WebPromotion-Weekly, a free ezine about Internet Marketing, Promotion, Advertising, And Search Engine Submission as well as the creator of the popular Web Site Promotion software, the Submission-Spider


Web Promotion Tools...
Who Needs Em!

But then again....

Cut through the hype - Targeted Search Engine Traffic from the guys you trust....
Submission-Spider Search Engine Submission Software
http://www.Submission-Spider.com

Customers say.....

KUDOS to Submission Spider! I love your software, and your technical support is second to none! I used the spider once and started seeing results within a couple of days, and even more within the next couple of weeks. I have found that continued use at about every 6-8 weeks yields excellent results. I would highly recommend this software to anyone who is serious about working the web - it is an invaluable tool. Don't spend twice, three or more times as much for the competitor's software - it doesn't work half as well as Submission Spider!
Julie Sebenoler
http://www.website-administrator.com/


Try The Submission-Spider Yourself

This week's f.r.e.e gift is an eBook that I know you'll enjoy. It's called "Google Secrets" and it teaches you everything you need to know to get your web site listed at Google.


I don't just give you theory or guesses...this information comes straight from the people at Google.


I highly recommend you download it right now!


Enjoy!

I'd like to get to know you better. If you'd take a minute or two and drop me an email letting me know who you are and what you do, I'd really appreciate it.

If you ever have any questions about any article I write, or if you just have a question about promoting your web site or making more m.oney with your current web site, please email me anytime.

You can get a hold of me here:
http://www.WebPromotion-Weekly.com/contact.cgi

And if you enjoy the newsletter, be sure to tell your friends! (and link to us too!)

- John Elder

Editor & Publisher: John Elder
Contributing Writer: John Alexander

Past issues of this ezine available for free at:
http://www.webpromotion-weekly.com

Please feel free to forward this ezine to a friend!

Market-Tek Enterprises, Inc.
P.O. Box 2
Nashville, IL 62263
Contact Us


Copyright © 2006 Market-Tek Enterprises, Inc.

Copyright © 2009 Market-Tek Enterprises, Inc. - All Rights Reserved


Web Site Promotion