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A Very Short Course In Autoresponders

Your Site's Copy

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Increasing Sales With A Guarantee

The Art Of The Bump! (or) How To Make A Whole Lot More Money Per Sale!

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Web Site Promotion Articles




   John Elder - Publisher Issue #187 - Monday January 16, 2006
In This Issue

  • Featured Article: Converting Site Visitors Into Customers...

  • This week's free Gift For You

  • Recommended Resource

  • Useful free Traffic Tidbits

Converting Site Visitors Into Customers...
By: John Elder


Hello,


I'm Back! Wow, it's been an entire month since I published an issue...I must apologize for that...I took some time off for the holidays. But I'm back and and ready to roll...so let's get right into it!


In Last Week's Issue I talked about your Holiday Marketing Strategy. This week I want to talk to you about converting your site visitors to customers.


Nearly every week week I get an email from a reader asking me this question:


"I have a lot of site traffic, but none of the people that come to my site buy anything. What can I do?"


This is a common question so I thought I'd write about it today.


First, there's a winning formula that I use to make web sites profitable. Every web site I build follows this same basic formula.


Basically it goes something like this: each web page you build should focus on selling just one thing.


Remove everything else from that page except your sales message for that one item. Take away all the banner ads, all the link exchange links, all the noisy graphics that distract from your sales message.


You want basically just a header graphic of some sort (though even that's not necessary really), followed by a headline that grabs the person's attention, followed by a "long copy" sales letter, followed by a link to click on in case they want to order.


Then at the bottom of the page you can put a link to your "About us" page and maybe a link to your main web page....but that's all.


A very good example of this is this web site here. Go take a look at it. See how it follows this basic formula? That is a winning web site that I've not changed in 5 or 6 years because it continues to pull sales like crazy. Set up your own pages like that!


** "My legal department says I have to tell you that the last statement was not a forward looking statement or a statement of earnings guarantee. Any web site you create that emulates the site I mentioned has no guarantee of success.....don't you just love lawyers!"


The message....KEEP IT SIMPLE....


Now we can dig a little deeper....let's start with the headline...in the example web site above, the headline is:


Web Promotion Tools - Who Needs Em!


The headline is the most important feature of any web page because if you don't grab the person's attention, you can bet that they're going to click over to the next web site.


If you work on headlines for years and years, you get the knack of it...in the mean time I recommend you use a cheap little tool called Pro Headlines. With Pro Headlines, you simply type in some info about your product and hit the button...the software shoots out like a hundred headlines based on the info you gave it using templates of past headlines that have proven to work well for others.


It's a neat little tool...and I still use it today to help brainstorm ideas for headlines. Click Here to check it out.


Next is the sales letter itself. This is the next most important item of any web page. The sales page should give a person everything they would possible want to know about the product, but in a way that keeps their attention and creates a desire for them to buy.


I could write whole books on this subject, but people far more talented than me already have. You've GOT to learn the skill of writing copy (sales letters). You can't expect to succeed on the internet without this skill. After all, web sites are really just sales letters.


If you've been reading this rag for long, you know that I recommend as the Bible of Copywriting - the Robert Collier Letter Book


This is a must have...it's excellent. Next you're going to want to read "Advertising Secrets of the Written Word" by Joe Sugarman, the guy behind those blu blocker sunglasses....he's a master copywriter and you can find his book at Amazon.com


I recommend you start with the Robert Collier Letter Book then move on to the other one.


And that's really the formula I use to create successful web sites.



That's all for this week. See you next Monday!


John Elder
Editor, WebPromotion-Weekly
http://www.WebPromotion-Weekly.com


Want to use this article in your own ezine or web site? You can...as long as you add this signature line (including the links): John Elder is the publisher of WebPromotion-Weekly, a free ezine about Internet Marketing, Promotion, Advertising, And Search Engine Submission as well as the creator of the popular Web Site Promotion software, the Submission-Spider


John is the creator of the Submission-Spider Search Engine Submission Software and founder of one of the Internet's earliest Banner Advertising Networks...


He is also the Author of the acclaimed book "Cyber Wealth" 31 Proven Marketing Tactics Guaranteed To Increase Your Sales Immediately Published in 2006 by Avery & Co. Publishing.


If you liked today's article, you'll love this step by step book that teaches you all the tricks and tips to turn your web site into a powerful selling machine. Guaranteed
http://www.cwBook.com

Dear John,
Your latest book was the thing I needed for my business. The solution was so in my face.... I couldn't believe it.... I think everyone can apply this and it works. it's a great opportunity for all that have an online business. Keep up the good work and THANK YOU for your tips.
-Stefan Iordan
http://www.serviciiwww.ro

Guaranteed Search Engine Traffic?

But how can they DO that?

Cut through the hype - Targeted Search Engine Traffic from the guys you trust....
Submission-Spider Search Engine Submission Software
http://www.Submission-Spider.com

Customers say.....

John, you rock! Submission Spider is THE BEST program to come along for website submission I've ever seen!!! I have used it for 2 years on various websites I manage, and it has done marvelous things for these websites. This is truly a top-drawer, second-to-none software product. I HIGHLY ADVISE anyone who is serious about working the web to use your excellent product! Full Service Hosts loves Submission Spider! Cordially,
JSebenoler
Owner, Full Service Hosts
http://www.fullservicehosts.com


Try The Submission-Spider Yourself

This month's free gift is a great eBook that's called Site Traffic: 10 F'ree and Low-C'ost Ways To Quickly And Effectively Drive Tra'ffic To Your Web Site


The Name says it all... :-)


I highly recommend you download it right now!


Enjoy!

I'd like to get to know you better. If you'd take a minute or two and drop me an email letting me know who you are and what you do, I'd really appreciate it.

If you ever have any questions about any article I write, or if you just have a question about promoting your web site or making more m.oney with your current web site, please email me anytime.

You can get a hold of me here:
http://www.WebPromotion-Weekly.com/contact.cgi

And if you enjoy the newsletter, be sure to tell your friends! (and link to us too!)

- John Elder

WebPromotion-Weekly
ISSN 1554-8481

Editor & Publisher: John Elder
Contributing Writer: John Alexander

Past issues of this ezine available for free at:
http://www.webpromotion-weekly.com

Please feel free to forward this ezine to a friend!

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