Choosing Keywords For Ultimate Traffic....
By: John Elder
Good morning! Hope you're well today....feeling pretty good myself, thanks!
In Last Week's IssueI talked to you
about site traffic and advertising. This week I want to talk about keywords and search engine traffic.
Hardly a day goes by without someone asking me about their web site keywords....how to pick them,
how to format them, etc etc. as it relates to search engine submission.
Even with the excellent keyword tool that comes with our Submission-Spider Search Engine Submission Software,
people still have questions.
So that's what I want to talk about today.
First off....what are keywords for. Well, keywords (as found in your web site's keyword meta tag) used
to signal to the search engines...telling them what your site was about in short keyword bursts.
Sort of a cliff note description of your site.
While many search engines don't look at keyword meta tags any more, we have a sneaking
suspicion that some still do....though they may not put as much significance on what they
find in your keyword tag.
So we recommend you still use keyword meta tags.
How should you format them? Single words? Phrases? Separated by commas or dashes?
Well...the answer is....I don't think it really matters. Single words are fine, phrases are fine too....separate
them by commas to make it easier for the search engines to read.
Here's the real kicker though....use as few as possible. Be as specific as possible....if you're
being really really specific, then you wouldn't have 30 keywords would you? You'd have 2 or 3...5 at the most.
That's what I recommend. If you're web page needs more than that, break that page into two pages
and then submit each page with separate keywords that relate to that specific page.
The biggest question I get asked on the subject is this......our Submission-Spider Search Engine Submission Software
has a keyword tool that will show you how often keywords get searched each month....people use
this to pick the best keywords (the ones that get searched the most).
The real temptation is to pick keywords that are "mostly" about what your site is about...but
that get searched for more times that a different keywords that better describes your site.
For instance the keyword "realtor" got searched for around 633,988 times last month.
The term "Chicago Realtor" only got searched for 6,098 times last month.
If you were a Chicago Realtor, which keyword would you choose to display on your page?
There would be a real temptation to pick the term "realtor"...but that would be wrong?
Why? Because you want to be as specific as possible!
What does it matter if every single 633,988 people searching for the term "realtor" came
to your site...if every single one of those people were looking for realtors OUTSIDE of chicago?
It wouldn't do you a bit of good even if every single one of those people came to your site.
They'd all leave immediately as soon as they realized you only dealt with Chicago Realty.
On the other hand, if those 6,000 people searching for "Chicago Realtors" came to your
site, even though there are less of them, they'd stick around to see what you have to offer because
it's exactly what they're looking for.
Plus, the big national chain realtors are spending thousands, maybe hundreds of thousands
of dollars to get their web sites listed under the term "realtor"....do you want to compete with that?
On the other hand...they probably aren't going to bother with the smaller, targeted keywords
that only get 6,000 searches each month....but if you can grab 10 or 20 of those smaller keywords,
you can see some real traffic in a hurry.
That's all for this week. See you next Monday!
Want to use this article in your own ezine or web site? You can...as long as you add this signature line
(including the links):
John Elder is the publisher of WebPromotion-Weekly, a free ezine about Internet Marketing,
Promotion, Advertising, And Search Engine Submission as well as the creator of the popular Web Site Promotion software,