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Web Site Promotion Articles




   John Elder - Publisher Issue #163 - Monday April 25, 2006
In This Issue

  • Featured Article: Choosing Keywords For Ultimate Traffic

  • This week's free Gift For You

  • Recommended Resource

  • Useful free Traffic Tidbits

Choosing Keywords For Ultimate Traffic....
By: John Elder


Hello,


Good morning! Hope you're well today....feeling pretty good myself, thanks!


In Last Week's IssueI talked to you about site traffic and advertising. This week I want to talk about keywords and search engine traffic.


Hardly a day goes by without someone asking me about their web site keywords....how to pick them, how to format them, etc etc. as it relates to search engine submission.


Even with the excellent keyword tool that comes with our Submission-Spider Search Engine Submission Software, people still have questions.


So that's what I want to talk about today.


First off....what are keywords for. Well, keywords (as found in your web site's keyword meta tag) used to signal to the search engines...telling them what your site was about in short keyword bursts. Sort of a cliff note description of your site.


While many search engines don't look at keyword meta tags any more, we have a sneaking suspicion that some still do....though they may not put as much significance on what they find in your keyword tag.


So we recommend you still use keyword meta tags.


How should you format them? Single words? Phrases? Separated by commas or dashes?


Well...the answer is....I don't think it really matters. Single words are fine, phrases are fine too....separate them by commas to make it easier for the search engines to read.


Here's the real kicker though....use as few as possible. Be as specific as possible....if you're being really really specific, then you wouldn't have 30 keywords would you? You'd have 2 or 3...5 at the most.


That's what I recommend. If you're web page needs more than that, break that page into two pages and then submit each page with separate keywords that relate to that specific page.


The biggest question I get asked on the subject is this......our Submission-Spider Search Engine Submission Software has a keyword tool that will show you how often keywords get searched each month....people use this to pick the best keywords (the ones that get searched the most).


The real temptation is to pick keywords that are "mostly" about what your site is about...but that get searched for more times that a different keywords that better describes your site.


For instance the keyword "realtor" got searched for around 633,988 times last month. The term "Chicago Realtor" only got searched for 6,098 times last month.


If you were a Chicago Realtor, which keyword would you choose to display on your page?


There would be a real temptation to pick the term "realtor"...but that would be wrong? Why? Because you want to be as specific as possible!


What does it matter if every single 633,988 people searching for the term "realtor" came to your site...if every single one of those people were looking for realtors OUTSIDE of chicago?


It wouldn't do you a bit of good even if every single one of those people came to your site. They'd all leave immediately as soon as they realized you only dealt with Chicago Realty.


On the other hand, if those 6,000 people searching for "Chicago Realtors" came to your site, even though there are less of them, they'd stick around to see what you have to offer because it's exactly what they're looking for.


Plus, the big national chain realtors are spending thousands, maybe hundreds of thousands of dollars to get their web sites listed under the term "realtor"....do you want to compete with that? Hell no!


On the other hand...they probably aren't going to bother with the smaller, targeted keywords that only get 6,000 searches each month....but if you can grab 10 or 20 of those smaller keywords, you can see some real traffic in a hurry. That's all for this week. See you next Monday!


John Elder
Editor, WebPromotion-Weekly
http://www.WebPromotion-Weekly.com


Want to use this article in your own ezine or web site? You can...as long as you add this signature line (including the links): John Elder is the publisher of WebPromotion-Weekly, a free ezine about Internet Marketing, Promotion, Advertising, And Search Engine Submission as well as the creator of the popular Web Site Promotion software, the Submission-Spider


Web Promotion Tools...
Who Needs Em!

But then again....

Cut through the hype - Targeted Search Engine Traffic from the guys you trust....
Submission-Spider Search Engine Submission Software
http://www.Submission-Spider.com

Customers say.....

Hi, John! ...it is a very good product. Not only am I using Submission-Spider on my site, and one full client, but I actually now have two new companies that are paying me /year to re-submit them to the search engines every two months. For a part-time business started last year during a recession, better than I thought. So I am now depending on Submission Spider. Thanks,
Houston R. Allen
Houston's Web World - http://houtek.com


Hi John, Your software is a great success, I've already noticed increased traffic! ...once again Top software!! many thanks.
Scott Allan
www.ospreycorporation.com


Try The Submission-Spider Yourself

This week's f.r.e.e gift is an eBook that I know you'll enjoy. It's called "Google PageRank Explained!" and it teaches you everything you need to know about Google PageRank


If you don't know about Google PageRank, you're missing out on massive search engine traffic. Read this eBook NOW!


Enjoy!

I'd like to get to know you better. If you'd take a minute or two and drop me an email letting me know who you are and what you do, I'd really appreciate it.

If you ever have any questions about any article I write, or if you just have a question about promoting your web site or making more m.oney with your current web site, please email me anytime.

You can get a hold of me here:
http://www.WebPromotion-Weekly.com/contact.cgi

And if you enjoy the newsletter, be sure to tell your friends! (and link to us too!)

- John Elder

WebPromotion-Weekly
ISSN 1554-8481

Editor & Publisher: John Elder
Contributing Writer: John Alexander

Past issues of this ezine available for free at:
http://www.webpromotion-weekly.com

Please feel free to forward this ezine to a friend!

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