Link Popularity Explained

John Alexander — Mon, 01 Apr 2002 12:36:11 +0000

By: John Skorczewski
Market-Tek Enterprises, Inc.

Hello,

If you celebrate it, Happy Easter to you!

This weeks article is on Link Popularity and why it’s important for your web site.

Many of the major search engines will rank your site, in part, by the number of other sites that link to you. They call this your Link Popularity.

Those Search Engines figure:

“Hey, if lots of other people are linking to this persons site, it must be a pretty good site! Lets rank it higher on our search engine!”

So you want as many people as possible to link to you.

How do you do this? The old fashioned Link exchange seems to work best, but it takes a lot of time and effort.

You probably know what a link exchange is (it’s where you find other sites that are similar to yours, you contact the owner and offer to put a link to their site on your site in exchange for them putting a link to your site on their site).

Some people use tools like LinkwizardPro.com to submit their sites to thousands of link pages in an attempt to increase their link popularity.

I don’t know what the best way is, but however you do it, you should try to increase the number of other people linking to you.

Posting messages on guestbooks and message boards with my page URL seems to work good for me.

Giving out a web award that people must link back to you in order to receive is also an easy way to increase your link popularity.

Our Submission-Spider software has a great link popularity tool that shows you how many people are linking to your site.

Download the free trial of the Submission-Spider today and give the Link Popularity Tool a whirl to see how many people are linking to you. http://www.Submission-Spider.com

That’s all for this weeks article. See you next Monday!

- John Skorczewski

Search Engine Tactics To Gain You Traffic

John Alexander — Mon, 11 Mar 2002 12:29:47 +0000

By: John Skorczewski
Market-Tek Enterprises, Inc.

This weeks article will teach you a simple tactic to get a higher ranking on Google.

Google is quickly becoming one of the most used search engines on the Internet. There’s much site traffic to be gained from them if you can grab a top ten ranking.

First off, you need to determine what keyword to get listed under. You need a keyword (or keywords) that get searched for often.

For this I usually fire up my copy of Submission-Spider (http://www.Submission-Spider.com) and use the keyword analysis tool that will show me exactly how often a keyword gets searched for.

Now, with our keyword(s) in hand, we move on to the heart of this weeks tip.

At the moment, Google seems to give a higher priority to sites that:

1. Use their keywords in their site title
2. Use their keywords in their sites header tags
(you know H1, H2, H3, H4, H5 etc.)

The first is simple enough to explain, just use your keywords in your site title.

The second one is the more important of the two.

Most people dont use header tags on their site. You may not even know what they are. Below is an example of a header tag.

My Keyword

Since most people don’t use header tags, if you do use them and put your keywords in them, you will have an advantage getting your site listed at Google.

I recommend using only one or two keywords in one header tag per page on your web site.

Once you add header tags to your site, go ahead and resubmit your site to Google, or if you are already listed at Google, you don’t even have to resubmit your site (Google sends their GoogleBot to your site periodically to check for changes).

That’s this weeks tip. Enjoy

–John Skorczewski

WebPromotion-Weekly » Search Engine Optimization

Link Popularity Explained

Search Engine Tactics To Gain You Traffic

My Keyword