Hello,

Happy Labor Day to all of you located in the US, I hope you’re enjoying the holiday!

I want to get back to marketing basics with this weeks issue.

How you present your offer will determine if you make the sale or not.

Presentation is everything.

Most people don’t think like this. They focus more on WHAT they are selling instead of HOW they are selling it.

Here’s an example.

Two women set up booths selling cookies at a church bake sale.

The two women set their booths up across from each other.

The first woman puts a sign on her table that reads:
“Chocolate Chip Cookies $1.00″

The second woman puts a sign on her table that reads:
“Chocolate Chip Cookies – Made With Clean Utensils – $2.00″

Which woman do you think sold more cookies?

Obviously both women used clean utensils, heck they probably used the same kitchen, but that doesn’t matter one bit to the person standing in front of each table.

The two women probably used the same recipe (they’re old friends) but woman two has created an implied superiority just by adding a few words to her sign and raising her price slightly.

How you present your offer makes all the difference in the world. A few simple words, added or left out, can make or break your business. Keep that in mind!

That’s all for this week. See you next Monday!

-John Skorczewski

Hello,

Well, I’m officially back from my vacation. I hope you are having as good a summer as I am!

This week, since it’s my first day back, I wanted to dive back into things with an article about marketing books.

Knowledge is the greatest weapon any Internet Marketer can wield. It’s also one of the hardest to obtain.

With so many “gurus” out there who claim to be experts in marketing, it’s easy to fall in with someone who either doesn’t know what they’re talking about, or is simply spouting marketing dogma that they heard someone else say (but themselves have never practiced).

So what are you to do? You need knowledge, but you don’t want to waste money and time on useless crap.

I suggest you start with the classics. In order to learn Internet Marketing, you really ought to first learn regular marketing.

More specifically, direct marketing and direct advertising.

After all, selling on the Internet is really only a form of direct marketing.

So read and learn from the classic direct marketers. People who have earned millions of dollars in the field and who are widely respected.

These are a few of the authors in my own personal library. You won’t be disappointed with any of them.

* John Caples

* Joe Sugarman

* David Ogilvy

* Claude Hopkins

* Ben Suarez

* Gary Halbert

* Jay Abraham

These guys are the real deal. They are the pro’s. Some like Ogilvy and Hopkins spent their entire stunning careers, heck their whole lives doing this stuff.

But where to start? Here’s a breakdown of books you will want to read, they can all be found at amazon.com:

-My Life In Advertising By Claude Hopkins ($11)

-Ogilvy on Advertising By David Ogilvy ($17)

-Tested Advertising Methods By John Caples ($13)

-Advertising Secrets of the Written Word By Joe Sugarman ($40)

-7 Steps To Freedom II How To Escape The American Rat Race By Ben Suarez ($2 used, $20 new)

-The Gary Halbert Letter (free newsletter archive) http://www.thegaryhalbertletter.com/

-Jay Abraham’s web site: http://abraham.com/

These books should more than get you started. Buy one or two and start reading. They’re not expensive books but they’re filled with priceless information. You’ll get more out of them than the $1,000 guru packages that sell online these days!

That’s all for this week. See you next Monday!

-John Skorczewski

Hello,

I’m officially on vacation this week. So I’ve asked my friend Larry Dotson to write this weeks article for you. I think you’ll enjoy it. See you next Monday!
-John Skorczewski

10 Ways To Create A Killer Product!

by Larry Dotson

1. Solve an existing problem for people. There are thousands of problems in the world. Create a product that can provide a solution to one of those problems.

2. Find out what’s the current hot trend. You can find out what the new trends are by watching T.V, reading magazines and surfing the net. Just create a product that’s related to the current hot trend.

3. Improve a product that is already on the market. You see products at home, in ads, at stores etc. Just take a product that’s already out there and improve it.

4. Create a new niche for a current product. You can set yourself apart from your competition by creating a niche. Your product could be faster, bigger, smaller, or quicker than you competitor’s product.

5. Add on to an existing product. You could package your current product with other related products. For example, you could package a football with a team jersey and football cards.

6. Reincarnate an older product. Maybe you have a book that’s out of print and is no longer being sold. You could change the title, design a new front cover,and bring some of the old content up to date.

7. Ask your current customers. You could contact some of your existing customers by phone or e-mail and ask them what kind of new products they would like to see on the market.

8. Combine two or more products together to create a new one. For example, you could take a brief case and add a thermos compartment inside to keep a drink hot or cold.

9. Survey the people who visit your web site. You could post a survey or questionnaire on your web site. Ask visitors what kind of products they would like to see on the market.

10. You could create a new market for your existing product. For example, if you’re selling plastic bottles to a pop company, you could turn around and sell those bottles to a fruit drink company.

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50,000 FREE eBooks, Web Books, Courses And More! Visit: http://www.ldpublishing.com

That’s all for this week. See you next Monday!

Hello,

Happy July!

So, I went to a bachelor/bachelorette party this weekend. Have you ever went to a party where the bride and groom combined their bachelor and bachelorette party into one party?

It was strange…but a lot of fun. And I’m still a little woozy today so if this article is a little sub par I hope you’ll forgive me! (Yes, I’ve always got a good excuse don’t I?)

This week I want to talk about selling your own product.

So many people start internet businesses and the first thing they do is start promoting a referral product via an associates program of some sort.

This is the easiest way to start a web business because the start-up costs are so small.

Of course, it’s a lot harder to make any real money promoting associate programs unless they pay out well, like our Submission-Spider Referral program which pays $50 for each copy you sell. http://www.submission-spider.com/referral.cgi

I always recommend selling your own product as opposed to promoting an associate program, even if you are just starting out.

Yes, it may cost you more in start-up costs to create your own product, but you keep all the profits – so it evens out, and then some.

Plus you have complete control of your own product.

I’ve seen it happen time and time again. You join an associate program, build a web site, spend thousands of dollars on advertising, and then the company changes the terms and conditions of the program, or stops the program completely – leaving you out of luck.

That’s not to say these things will happen with every associate program you join. It may not happen at all, but it certainly won’t happen if you own the product.

Yes, you can make money with associate programs. But you can make so much more with your own products.

So take the leap. Spend the extra time and money to create your own product. It’ll be more than worth it in the end.

That’s all for this week. See you next Monday!

-John Skorczewski