WebPromotion-Weekly.com

The Art Of The Bump! (or) How To Make A Whole Lot More Money Per Sale!

By: John Skorczewski Market-Tek Enterprises, Inc. Hello, This week I want to tell you about a powerful method that you can use to increase the amount of money you make off of each new customer. It’s called the bump – and it’s a very old marketing technique. A bump is quite simple. Someone decides to buy your product, [...]

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Increasing Sales With A Guarantee

By: John Skorczewski Market-Tek Enterprises, Inc. Hello, Last week I talked about your web site’s copy. This week I want to finish talking about copy by telling you a quick tip that is guaranteed to increase your sales conversion ratios. “Offer A Money Back Guarantee With Whatever You’re Selling” I’m stunned whenever I see a site selling something [...]

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Your Site's Copy Continued

By: John Skorczewski Market-Tek Enterprises, Inc. Hello, Last week I talked about your web site’s copy. This week I want to expand just a little bit on that. We talked last week about long and short copy. If you’re a new subscriber, check the web site to get last weeks article. (http://www.webpromotion-weekly.com/past.cgi) Basically I recommended long copy as opposed [...]

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Your Site's Copy

By: John Skorczewski Market-Tek Enterprises, Inc. Hello, This week I want to talk a little bit about site copy. Copy…that may be a new term for you. If so here’s a short definition. Copy is the text that makes up your web page. All the words you write…that’s copy. I could write volumes on writing copy. [...]

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Back-end Sales Explained

By: John Skorczewski Market-Tek Enterprises, Inc. Hello, In this week’s article I want to discuss something a little different than web promotion. I want to talk about “Back-end Sales”. Most businesses I deal with are only concerned with one thing, and that’s promoting their web sites in order to get more sales. Of course, promoting your web site should be [...]

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The Art Of The Follow-up

By: John Skorczewski Market-Tek Enterprises, Inc. This weeks article is just about the most important marketing lesson I’ve ever learned. It’s the follow-up. Did you know that most people, when presented with any kind of an offer to buy something, won’t buy the first time they are offered something? That’s right, make someone the greatest offer in the world, [...]

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