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My Favorite Marketing Books
By: John Skorczewski Market-Tek Enterprises, Inc. Hello, Well, I’m officially back from my vacation. I hope you are having as good a summer as I am! This week, since it’s my first day back, I wanted to dive back into things with an article about marketing books. Knowledge is the greatest weapon any Internet Marketer can wield. [...]
Continue reading...10 Tips For Writing An Unforgettable Ad!
8. August 2002
By: John Skorczewski Market-Tek Enterprises, Inc. Hello, I’ve officially extended my vacation by another week (hey it’s summer!). So I’ve asked my friend Larry Dotson to write this weeks article for you. I think you’ll enjoy it. See you next Monday! -John Skorczewski 10 Tips For Writing An Unforgettable Ad! by Larry Dotson 1. Publish a picture of [...]
Continue reading...A New Free Gift!!
3. June 2002
By: John Skorczewski Market-Tek Enterprises, Inc. Hello, For several past issues I’ve talked about site copy and how important it is to selling your products. The fact is I can ramble on and on about this subject, but I’ll never explain it as well as the legendary Claude C. Hopkins. Claude was an advertising man way back when. [...]
Continue reading...The Art Of The Bump! (or) How To Make A Whole Lot More Money Per Sale!
20. May 2002
By: John Skorczewski Market-Tek Enterprises, Inc. Hello, This week I want to tell you about a powerful method that you can use to increase the amount of money you make off of each new customer. It’s called the bump – and it’s a very old marketing technique. A bump is quite simple. Someone decides to buy your product, [...]
Continue reading...Increasing Sales With A Guarantee
13. May 2002
By: John Skorczewski Market-Tek Enterprises, Inc. Hello, Last week I talked about your web site’s copy. This week I want to finish talking about copy by telling you a quick tip that is guaranteed to increase your sales conversion ratios. “Offer A Money Back Guarantee With Whatever You’re Selling” I’m stunned whenever I see a site selling something [...]
Continue reading...Your Site’s Copy Continued
6. May 2002
By: John Skorczewski Market-Tek Enterprises, Inc. Hello, Last week I talked about your web site’s copy. This week I want to expand just a little bit on that. We talked last week about long and short copy. If you’re a new subscriber, check the web site to get last weeks article. (http://www.webpromotion-weekly.com/past.cgi) Basically I recommended long copy as opposed [...]
Continue reading...Your Site’s Copy
29. April 2002
By: John Skorczewski Market-Tek Enterprises, Inc. Hello, This week I want to talk a little bit about site copy. Copy…that may be a new term for you. If so here’s a short definition. Copy is the text that makes up your web page. All the words you write…that’s copy. I could write volumes on writing copy. [...]
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12. August 2002
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