There are basically two main ways to make more money on the Internet selling whatever it is you are selling.

You can either:

-Increase the number of visitors to your site (and thus increase sales).

or…

-Make your web site better; better at converting visitors into buyers… so that the same number of site visitors buys more products or buys more often.

For instance, Let’s say that out of every 100 visitors to your site, 1 person buys something…

Now suppose we tweaked your site a little and now out of every 100 site visitors 3 people buy something. Get it?

I call this refining your web site.

As an internet business owner, you need to focus on one of these (or if you’re good at multitasking, focus on them both).

I recommend focusing on only one at a time…focus on one, master it, then focus on the other.

Which should you focus on first? I recommend focusing on the second one first.

There are dozens of very quick and simple things that you can do to your web site that will instantly increase sales.

You should focus on tweaking your site to make it as perfect as possible.

Once your site is top notch, then you focus on increasing your site traffic.

So what are some of the dozens of things that a person can do to their site to increase their sales?

That’s what I’m going to be discussing next week, and for the next few weeks ahead.

For today though, contemplate the two “ways” to increase your in come. Do you already focus on either of them?

Stay tuned for next week’s issue where I really start to dig in and discuss the things you can do to your site immediately to increase sales….

John Skorczewski
(pronounced Score-Chess-Key)
Editor, WebPromotion-Weekly

I told you last week that I’d have a great free gift for you today, and I don’t think I’ll disappoint you!

The first is a brand new, just released today eBook…

Golden Rules of Making Money

and it was written by P.T. Barnum in 1880, Mr. Barnum – you’ll remember – is the famous showman and master marketer often remembers for his Circus.

Edited, updated, and re-released today, this eBook is a textbook for anyone who wants to succeed in this world, no matter what your profession.

There will also be an audio version that you can download and listen to, or burn to a cd and listen to in your car, but the audio version won’t be ready for a day or two.

You can read all about it at the web site: 20GoldenRules.com

The Second Free Gift is a copy of our highly popular Submission-Spider Search Engine Submission Software that I’ll give away to the next 5 people who respond, and ONLY the next 5 who respond.

To be one of the first 5, go here and fill out the online form. If the form is up, there are copies left. If not, then maybe next time!

Click To Claim Your Copy!

I hope you enjoy both these free gifts, I’ll have more next week!!

- John Skorczewski

Hello,

Let me ask you one question.

What is the most important part of your online business?

If you guessed writing good sales copy, you guessed correctly.

Your web site must do all the selling for you, therefore what you write on your web site must totally convince a person to buy your product.

It’s this sales writing (or copywriting) that will make or break your business.

You can have the best product in the world, but if you can’t convince a person to try it, it won’t sell.

How do you write copy that sells? That’s the hard part.

The secret is to know “who” you are writing to.

We call this targeting. You target a certain group of people, and write directly to them.

For instance, if you’re selling vanity dog collars, you would speak to (target) dog owners. You would talk to them like a dog owner talks about their dog.

So what do dog owners want to hear? If you know that, you can tell them exactly what they want to hear through your sales copy.

And that will make all the difference in the world. It can mean the difference between a sale and outright rejection!

Throughout all your business life, you’ll be doing nothing more than convincing people to buy things. Therefore, the more you know about different types of people, the easier it will be for you to sell whatever it is you’re selling.

What makes different people want to buy things? What Turns them away no matter what the product is or how amazing it is? How can you get into their heads and really tell them what they want to hear, and what they need to know in order to decide to purchase?

I’ve just uncovered an amazing resource that will help you with this very problem.

With 20 years of psychological research containing over 12,000 interviews from various groups of people, The Brooks Group has put together a set of sales profiles of over 32 group occupations.

These profiles let you dig into the heads of 32 different groups of people. You’ll learn what makes them tick, what psychological words and phrases make them buy as well as turn them away.

Entrepreneurs, CEO’s, Lawyers, Doctors, Managers, Accountants, the list goes on and on. You’ll learn to think like they think in order to sell them whatever you want.

Imagine the incredible power you will have when you own these reports.

The first profile I bought was the one on Entrepreneurs. Being an Entrepreneur myself, I thought it would be a good one to test out.

As I was reading the report, it was like someone was sitting next to me describing myself in intimate detail. This report described me to a T. It was creepy, let me tell you. But I will say, anyone using that information to try to sell me something would have no problem at all getting me to buy.

The report TELLS you how to sell to each group. It shows exact phrases that create emotional triggers that cause a person to buy. More, it makes you NEED to buy.

These are great no-nonsense practical tools that you should buy right away and devour instantly. Read them over and over again.

Each group profile is short and to the point, so you won’t waste any of your valuable time. They pack so much information into 20-30 pages it’s amazing.

Each group profile costs just $28 bucks. I can’t believe they charge so little for these. They’re worth their weight in gold yet cost less than a couple of pizzas.

Head over and take a look, I promise you that you’ll thank me! Check them out at:

http://www.WebPromotion-Weekly.com/triggers.cgi

Curious? You should be, I used some of the tips I learned in one of the reports to write this letter! I used some of the psychological triggers to motivate you to check it out.

Even if you don’t buy any of the reports yourself, go check out the web site. Study the sales letter, it’s very hypnotic – you can learn a thing or two just from studying it.

That’s all for this week. See you next Monday!

-John Skorczewski

Hello,

Happy Labor Day to all of you located in the US, I hope you’re enjoying the holiday!

I want to get back to marketing basics with this weeks issue.

How you present your offer will determine if you make the sale or not.

Presentation is everything.

Most people don’t think like this. They focus more on WHAT they are selling instead of HOW they are selling it.

Here’s an example.

Two women set up booths selling cookies at a church bake sale.

The two women set their booths up across from each other.

The first woman puts a sign on her table that reads:
“Chocolate Chip Cookies $1.00″

The second woman puts a sign on her table that reads:
“Chocolate Chip Cookies – Made With Clean Utensils – $2.00″

Which woman do you think sold more cookies?

Obviously both women used clean utensils, heck they probably used the same kitchen, but that doesn’t matter one bit to the person standing in front of each table.

The two women probably used the same recipe (they’re old friends) but woman two has created an implied superiority just by adding a few words to her sign and raising her price slightly.

How you present your offer makes all the difference in the world. A few simple words, added or left out, can make or break your business. Keep that in mind!

That’s all for this week. See you next Monday!

-John Skorczewski

Hello,

Well, I’m officially back from my vacation. I hope you are having as good a summer as I am!

This week, since it’s my first day back, I wanted to dive back into things with an article about marketing books.

Knowledge is the greatest weapon any Internet Marketer can wield. It’s also one of the hardest to obtain.

With so many “gurus” out there who claim to be experts in marketing, it’s easy to fall in with someone who either doesn’t know what they’re talking about, or is simply spouting marketing dogma that they heard someone else say (but themselves have never practiced).

So what are you to do? You need knowledge, but you don’t want to waste money and time on useless crap.

I suggest you start with the classics. In order to learn Internet Marketing, you really ought to first learn regular marketing.

More specifically, direct marketing and direct advertising.

After all, selling on the Internet is really only a form of direct marketing.

So read and learn from the classic direct marketers. People who have earned millions of dollars in the field and who are widely respected.

These are a few of the authors in my own personal library. You won’t be disappointed with any of them.

* John Caples

* Joe Sugarman

* David Ogilvy

* Claude Hopkins

* Ben Suarez

* Gary Halbert

* Jay Abraham

These guys are the real deal. They are the pro’s. Some like Ogilvy and Hopkins spent their entire stunning careers, heck their whole lives doing this stuff.

But where to start? Here’s a breakdown of books you will want to read, they can all be found at amazon.com:

-My Life In Advertising By Claude Hopkins ($11)

-Ogilvy on Advertising By David Ogilvy ($17)

-Tested Advertising Methods By John Caples ($13)

-Advertising Secrets of the Written Word By Joe Sugarman ($40)

-7 Steps To Freedom II How To Escape The American Rat Race By Ben Suarez ($2 used, $20 new)

-The Gary Halbert Letter (free newsletter archive) http://www.thegaryhalbertletter.com/

-Jay Abraham’s web site: http://abraham.com/

These books should more than get you started. Buy one or two and start reading. They’re not expensive books but they’re filled with priceless information. You’ll get more out of them than the $1,000 guru packages that sell online these days!

That’s all for this week. See you next Monday!

-John Skorczewski

Hello,

I’ve officially extended my vacation by another week (hey it’s summer!). So I’ve asked my friend Larry Dotson to write this weeks article for you. I think you’ll enjoy it. See you next Monday!

-John Skorczewski

10 Tips For Writing An Unforgettable Ad!

by Larry Dotson

1. Publish a picture of yourself in your ad. This will show people that you’re not hiding behind your web site and you’re not afraid to backup your product.

2. List how many famous or respected people have purchased your product in your ad. These people should be fairly known by your target audience.

3. Publish the results of any tests your product has passed in your ad. Your product may have passed a durability test, safety test, quality test, etc.

4. Publish the results of any positive surveys you’ve taken from your customers in your ad. Just survey your current customers and list the results.

5. List any publications that have written about your business in your ad. It could be a product review, on a top ten list, an article, etc.

6. List any related books that you’ve written in your ad. When you list a book(s) you’ve wrote, it gives you credibility because it shows you’re an expert.

7. Have a professional looking web site to publish your ad on. When people visit your site and it looks unprofessional, they’ll relate that to your product.

8. Publish any endorsements from famous people in your ad. Some people will think if a famous person,
enjoys your product, so will they.

9. Use a money back guarantee in your ad. This will remove the risk from your potential customers and show them that you stand behind your product.

10. Provide testimonials from satisfied customers in your ad. The testimonials should include specific and believable results your customers have received.
—-
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That’s all for this week. See you next Monday!

Hello,

For several past issues I’ve talked about site copy and how important it is to selling your products.

The fact is I can ramble on and on about this subject, but I’ll never explain it as well as the legendary Claude C. Hopkins.

Claude was an advertising man way back when. In 1923 he wrote a short book that has been the bible of copy and advertising ever since, called “Scientific Advertising”.

You may have seen this eBook floating around the Internet for a while, but if not I’m giving you a copy of it for
free today.

To pick up your free eBook copy head here:

http://www.WebPromotion-Weekly.com/scientific.exe

This book is very old and obviously isn’t about Internet Marketing….but you can translate the knowledge it has, and apply it to your Internet business fairly easily.

Claude also wrote “My Life In Advertising” which is a more story-like book, but which contains a ton of excellent information on copy, advertising, and selling in general.

I recommend you buy it. I actually have a hard copy of both books printed as one, which you can buy from
amazon.com for around $11 bucks.

http://www.amazon.com/exec/obidos/ASIN/0844231010/qid=1023142108/sr=1-1/ref=sr_1_1/103-0036687-1183867

That’s two books in one, over 300 pages of knowledge for $11 bucks.

I have an extensive marketing library, but “My Life In Advertising” and “Scientific Advertising” are two of my very favorites.

Stay tuned next week I should have an exciting announcement to make!

That’s all for this week. See you next Monday!

-John Skorczewski