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   John Elder - Publisher Issue #147 - Monday November 29, 2006
In This Issue

  • Featured Article: Secret To Long-Term Success?

  • This week's Free Gift For You

  • Recommended Resource

  • Useful Free Traffic Tidbits

The Secret To Long Term Success!
By: Jason Markum


Hello,


If you're located here in the US, I hope you had a very happy Thanksgiving holiday, I know I sure did!


Last Week I talked to you about the Robert Collier Letter Book. Many of you bought that book and have now joined the club of those "in the know". Some people just get it...you can't be successful in this world without the right knowledge, and the Robert Collier Letter Book is chuck full of priceless knowledge that will vault your business in ways you never dreamed.


This week I want to talk to you about a blueprint that basically guarantees your long term success in business (be it Internet business or any business).


This is a little tip that's easy to implement. I do this myself and I can honestly say that it's one of the greatest investments I've ever made in my business.


It certainly pays back the highest "ROI" or Return on Investment.


Ready...ok, here it is.


Whenever someone buys something from me, I immediately deduct the hard costs involved. For instance, let's say I'm selling a seminar on DVD for $50. Let's say it costs $3.50 to produce that DVD and ship it to the customer....we'll call the customer Bob.


So I deduct $3.50 from $50 for a total net profit of $46.50.


Now here's the secret. Next I deduct anywhere from 10% to 20% and put that money in a special file...a special "Bob" file. In this case, I would probably deduct 20% of $46.50, or about $9 bucks.


So now my "Bob" file has $9 bucks in it.


The DVD costs $50 minus $3.50 to produce and ship it, minus $9 for my "Bob" file, for a grand total of $37.50, which I bank as my profit.


Ok, so what?


Well, I take that "Bob" file and I invest it back into Bob.


I don't care what you're selling, the simple truth of the matter is that you will make most of your money on the "back end". That means you will make most of your money selling more and more stuff to "Bob" over the years.


Initially "Bob" might buy just one DVD for $50. If you never talk to "Bob" again, that's where the relationship ends. But keep talking to "Bob", keep sending him sales letters etc and over the years "Bob" might buy a book from you, some software, another DVD, maybe a ticket to your next seminar, etc etc etc.


Keep contacting "Bob" over the years and he might spend $300, $500, $2,000 dollars over the course of ten years.


That's called the "back end", and that's where the real money is...I don't care what kind of business you're in.


And that's where the "Bob File" comes into place. I use that original $9 bucks from Bob's first purchase to pay for printing and postage for a series of sales letters that I will send out every 3-4 weeks over the course of the next year.


Then, everytime "Bob" buys something else from me, I do the same thing and replenish the "Bob File".


The permutations on this are endless. Let's say the sales letters aren't working. I might send "bob" a copy of another DVD seminar for free. Remember, it only cost me $3.50 to produce and ship my original DVD to "bob"...what do you suppose "bob" would think if 8 months later I sent him another Seminar on DVD with a retail price of "$169" for free just because I valued "bob" as a customer?


Deduct that new $3.50 from my $9 "bob file" and the game rolls on. Do you see how much fun this can be? Do you see how hugely beneficial this can be to your business?


Think of it as an investment. Let's say that $9 get's bob to purchase something from me 6 months later that costs $99.


Do you know anything else in the world that you can invest $9 in and get $99 back out? (and let's not forget, "bob" gave us the $9 to begin with!).....


That's all for this week. See you next Monday!


Jason Markum
WebPromotion-Weekly
http://www.WebPromotion-Weekly.com

Want to use this article in your own ezine or web site? You can...as long as you add this signature line (including the links): John Elder is the publisher of WebPromotion-Weekly, a free ezine about Internet Marketing, Promotion, Advertising, And Search Engine Submission as well as the creator of the popular Web Site Promotion software, the Submission-Spider


If you enjoyed this article, grab my latest book....


Cyber Wealth

31 Proven Marketing Techniques Guaranteed To Increase Your Sales Immediately

The new paperback book by John Elder


I've taken 31 tips, tricks and marketing tactics and put them all down in this brand new book that's guaranteed to increase your sales.


C'lick H'ere To Learn More

Free Copy of Cyber Wealth


I'm giving everyone who buys a copy of the Robert Collier Letter Book a free copy of my own latest book Cyber Wealth but only for the next 2 days.


Why? Because you need the info in these two books....And I feel that strongly about it. Period.


After you o'rder the Robert Collier Letter Book, email me your receipt and address and I'll ship you out a copy of my new book.


O'rder Here

I'd like to get to know you better. If you'd take a minute or two and drop me an email letting me know who you are and what you do, I'd really appreciate it.

If you ever have any questions about any article I write, or if you just have a question about promoting your web site or making more m.oney with your current web site, please email me anytime.

You can get a hold of me here:
http://www.WebPromotion-Weekly.com/contact.cgi

And if you enjoy the newsletter, be sure to tell your friends! (and link to us too!)

- John Elder

Editor & Publisher: John Elder
Contributing Writer: John Alexander

Past issues of this ezine available for Free at:
http://www.webpromotion-weekly.com

Please feel Free to forward this ezine to a friend!

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