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   John Elder - Publisher Issue #168 - Monday June 13, 2006
In This Issue

  • Featured Article: Building An Internet Business From The Ground Up...
    Part 4

  • This week's free Gift For You

  • Recommended Resource

  • Useful free Traffic Tidbits

Building An Internet Business From The Ground Up....Part 4
By: John Elder


Hello,


Good morning!


In Last Week's Issue I talked to you about my third step in building an Internet business, today I want to continue with the fourth step....site traffic.


I'm assuming now that you've got a web site....I could literally talk for years on the mechanics of web sites and how to tweak them just so to increase sales....I could talk about copy out the wazoo...but I'm not going to because you can pick up any number of good Books on the subject.


Instead I'm going to dive right into the nitty gritty...the crux of the matter, which is....profit...sales...cashola....revenue....M0NEY...


I think it was Jay Abraham that said there are three ways to grow a business:


  1. Increase the number of customers

  2. Persuade those customers to buy more during their initial order

  3. Encourage those customers to buy more frequently...over the years


That's all well and good....but we're starting from scratch here, so number 2 and 3 won't really apply to us for a little while.


So we focus on number one....increase the number of customers.


Hey, it's pretty simple. You can't make money if you don't have any customers, and you won't have any customers if no one comes to your web site....


"Therefore the main thing you need to worry about is getting people to your new web site. This should be the main focus of all your energy. Every single morning when you sit down in your office chair, the first thought you should have needs to be: "How can I get more people to my web site".


We can break this down into a couple of broad categories....to get site traffic you can do one of a few things. You can:


  1. Buy traffic - this includes buying advertising in ezines, buying pay per clicks at overture or google, etc etc etc.

  2. Create traffic - This includes using software like our Submission-Spider Search Engine Submission Software to get your site listed on all the major search engines. This also involves all the other free sources where you can find traffic (newsgroups, message boards, blog posts, etc).

  3. Borrow traffic - This includes joint venturing with other people. Things like getting them to announce your site to their ezine and things like this.


I could pick apart each of these three broad categories and talk about them at length....and I will next week. Right now I just want you to identify the three main ways to get traffic. Once you can separate them in your head, you can focus on each one and exploit them all in concert with one another.


That's all for this week. See you next Monday!


John Elder
Editor, WebPromotion-Weekly
http://www.WebPromotion-Weekly.com


Want to use this article in your own ezine or web site? You can...as long as you add this signature line (including the links): John Elder is the publisher of WebPromotion-Weekly, a free ezine about Internet Marketing, Promotion, Advertising, And Search Engine Submission as well as the creator of the popular Web Site Promotion software, the Submission-Spider


John is the creator of the Submission-Spider Search Engine Submission Software and founder of one of the Internet's earliest Banner Advertising Networks...


He is also the Author of the acclaimed book "Cyber Wealth" 31 Proven Marketing Tactics Guaranteed To Increase Your Sales Immediately Published in 2006 by Avery & Co. Publishing.


If you liked today's article, you'll love this step by step book that teaches you all the tricks and tips to turn your web site into a powerful selling machine. Guaranteed
http://www.cwBook.com


He Knew How To Sell....


Robert Collier sold millions of dollars worth of products in the 30's using nothing but pen, paper, and the US post office. His sales letters evoked an urgent need to buy in the reader...even back during the great depression.


Out of print for years...Recently released, now you can learn Mr. Collier's techniques. A web site is nothing more than a sales letter...here's your chance to learn how to write a sales letter from the master.


Learn More Here...


Readers say.....

The Robert Collier Letter Book you promptly despatched to me arrived this morning in perfect condition. I can't believe no one else has told me of its existence. I am a registered student with the institute of copywriting in England and partway through a Diploma. To-date, I have purchased and studied 14 books on the subject of copywriting, all of them written by America's proven masters of the art. None of them hit the mark in quite the same way as Robert Colliers does. If copywriting was sex, this guy could snap knicker elastic from a 100 yards.

Thank you for recommending this book to me.
Kind regards
Lee Henderson
Active Legal Group Limited - United Kingdom


The Robert Collier Letter Book

This week's f.r.e.e gift is a great little eBook that's called "Google Secrets" and it teaches you everything you need to know to get your web site listed at Google.


I don't just give you theory or guesses...this information comes straight from the people at Google.


I highly recommend you download it right now!


Enjoy!

I'd like to get to know you better. If you'd take a minute or two and drop me an email letting me know who you are and what you do, I'd really appreciate it.

If you ever have any questions about any article I write, or if you just have a question about promoting your web site or making more m.oney with your current web site, please email me anytime.

You can get a hold of me here:
http://www.WebPromotion-Weekly.com/contact.cgi

And if you enjoy the newsletter, be sure to tell your friends! (and link to us too!)

- John Elder

WebPromotion-Weekly
ISSN 1554-8481

Editor & Publisher: John Elder
Contributing Writer: John Alexander

Past issues of this ezine available for free at:
http://www.webpromotion-weekly.com

Please feel free to forward this ezine to a friend!

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