Building An Internet Business From The Ground Up....Part 4
By: John Elder
In Last Week's Issue I talked to you
about my third step in building an Internet business, today I want to continue with the fourth step....site traffic.
I'm assuming now that you've got a web site....I could literally talk for years on the mechanics of web sites and how to tweak them
just so to increase sales....I could talk about copy out the wazoo...but I'm not going to because you can pick up any number of
good Books on the subject.
Instead I'm going to dive right into the nitty gritty...the crux of the matter, which is....profit...sales...cashola....revenue....M0NEY...
I think it was Jay Abraham that said there are three ways to grow a business:
- Increase the number of customers
- Persuade those customers to buy more during their initial order
- Encourage those customers to buy more frequently...over the years
That's all well and good....but we're starting from scratch here, so number 2 and 3 won't really apply
to us for a little while.
So we focus on number one....increase the number of customers.
Hey, it's pretty simple. You can't make money if you don't have any customers, and you
won't have any customers if no one comes to your web site....
"Therefore the main thing you need to worry about is getting people to your new
web site. This should be the main focus of all your energy. Every single morning when you
sit down in your office chair, the first thought you should have needs to be:
"How can I get more people to my web site".
We can break this down into a couple of broad categories....to get site traffic you
can do one of a few things. You can:
- Buy traffic - this includes buying advertising in ezines, buying pay per clicks at overture or google, etc etc etc.
- Create traffic - This includes using software like our Submission-Spider Search Engine Submission Software to
get your site listed on all the major search engines. This also involves all the other free sources where you can find traffic (newsgroups, message boards, blog posts, etc).
- Borrow traffic - This includes joint venturing with other people. Things like getting them to announce your site to their ezine and things like this.
I could pick apart each of these three broad categories and talk about them at length....and I will next week. Right now
I just want you to identify the three main ways to get traffic. Once you can separate them in your head, you can focus on each
one and exploit them all in concert with one another.
That's all for this week. See you next Monday!
Want to use this article in your own ezine or web site? You can...as long as you add this signature line
(including the links):
John Elder is the publisher of WebPromotion-Weekly, a free ezine about Internet Marketing,
Promotion, Advertising, And Search Engine Submission as well as the creator of the popular Web Site Promotion software,