Are You Looking At Everything Backwards?
By: John Skorczewski
Hello,
If you love guitars, stay away from Guitar Center! I accidentally went into one yesterday and the next thing I knew, 4 hours
had passed. I played with their guitars all day! Suddenly my old beat up guitar doesn't seem so special anymore! I have a feeling
that I'm going to sneak back over there today and buy a couple new ones....*ugh*
Last Week I talked about my Deep Dark Sales Secret, this week I want
to talk to you about products and how to pick the ones g'uaranteed to sell like mad...
Note: Keep an eye out for next week's issue, I should have the first of several new f'ree gifts ready for you by then!
You're gonna love it!
So I was being interviewed for a book or magazine article or something last week and one of the questions asked was this:
If you had to start over tomorrow...
what product would you choose to market?
....or something like that. That question got me to thinking. Most people look at things
backwards when it comes to marketing.
Let me explain....
You should never ask yourself "what product should I market" instead you should look at
a group of people (a market) and ask yourself...what product are they desperate for.
You look at a group of people and determine what they all want or need....that's how you
decide what to sell.
Marketing isn't about products...it's about people and their wants and needs....find out
what those are, and everything else drops into place as easy as pie!
Yet too many people look at it the other way around...they come up with a great "new idea"
for a product...they plunk down a lot of money to develop it...they spend a lot of money
building a web site and putting in shopping cart functions etc...
And then they look around and say "Now, how do I market this product?".
Backwards!!
More often than not...they've sunk all that money into developing the product and
then they start spending money on advertising and promotion, only to find that there's no
need or desire for the product they've created!
So if you want to be assured of success at marketing (both online and off), you should always find an eager market, determine what
they want and need....and then simply give it to them.
That's all for this week. See you next Monday!
John Skorczewski
(pronounced Score-Chess-Key)
Editor, WebPromotion-Weekly
http://www.WebPromotion-Weekly.com
Want to use this article in your own ezine or web site? You can...as long as you add this signature line
(including the links):
John Skorczewski is the publisher of WebPromotion-Weekly, a free ezine about Internet Marketing,
Promotion, Advertising, And Search Engine Submission as well as the creator of the popular Web Site Promotion software,
the Submission-Spider
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