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Issue #113 - Monday September 9, 2002

Table Of Contents

Featured Article

A Very Important Sales Tip

By: John Elder
Market-Tek Enterprises, Inc.


Let me ask you one question.

What is the most important part of your online business?

If you guessed writing good sales copy, you guessed correctly.

Your web site must do all the selling for you, therefore what you write on your web site must totally convince a person to buy your product.

It's this sales writing (or copywriting) that will make or break your business.

You can have the best product in the world, but if you can't convince a person to try it, it won't sell.

How do you write copy that sells? That's the hard part.

The secret is to know "who" you are writing to.

We call this targeting. You target a certain group of people, and write directly to them.

For instance, if you're selling vanity dog collars, you would speak to (target) dog owners. You would talk to them like a dog owner talks about their dog.

So what do dog owners want to hear? If you know that, you can tell them exactly what they want to hear through your sales copy.

And that will make all the difference in the world. It can mean the difference between a sale and outright rejection!

Throughout all your business life, you'll be doing nothing more than convincing people to buy things. Therefore, the more you know about different types of people, the easier it will be for you to sell whatever it is you're selling.

What makes different people want to buy things? What Turns them away no matter what the product is or how amazing it is? How can you get into their heads and really tell them what they want to hear, and what they need to know in order to decide to purchase?

I've just uncovered an amazing resource that will help you with this very problem.

With 20 years of psychological research containing over 12,000 interviews from various groups of people, The Brooks Group has put together a set of sales profiles of over 32 group occupations.

These profiles let you dig into the heads of 32 different groups of people. You'll learn what makes them tick, what psychological words and phrases make them buy as well as turn them away.

Entrepreneurs, CEO's, Lawyers, Doctors, Managers, Accountants, the list goes on and on. You'll learn to think like they think in order to sell them whatever you want.

Imagine the incredible power you will have when you own these reports.

The first profile I bought was the one on Entrepreneurs. Being an Entrepreneur myself, I thought it would be a good one to test out.

As I was reading the report, it was like someone was sitting next to me describing myself in intimate detail. This report described me to a T. It was creepy, let me tell you. But I will say, anyone using that information to try to sell me something would have no problem at all getting me to buy.

The report TELLS you how to sell to each group. It shows exact phrases that create emotional triggers that cause a person to buy. More, it makes you NEED to buy.

These are great no-nonsense practical tools that you should buy right away and devour instantly. Read them over and over again.

Each group profile is short and to the point, so you won't waste any of your valuable time. They pack so much information into 20-30 pages it's amazing.

Each group profile costs just $28 bucks. I can't believe they charge so little for these. They're worth their weight in gold yet cost less than a couple of pizzas.

Head over and take a look, I promise you that you'll thank me! Check them out at:


Curious? You should be, I used some of the tips I learned in one of the reports to write this letter! I used some of the psychological triggers to motivate you to check it out.

Even if you don't buy any of the reports yourself, go check out the web site. Study the sales letter, it's very hypnotic - you can learn a thing or two just from studying it.

That's all for this week. See you next Monday!

-John Elder

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