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Targeted Web Site Traffic - Found Right Next Door!

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Google's New Backdoor

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Choosing Keywords For Ultimate Traffic

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Marketing For The New Year

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Starting Your Own eZine

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Does Your Site Copy Sell?

Another Free Marketing eBook For You

Are You Looking At Everything Backwards?

My Deep Dark Secret Sales Technique

Important Changes to the Ezine

This Has Really Bothered Me

Using Bonuses To Make More Sales

Make Money While You Sleep With Viral Marketing

Email Marketing Quick List

Summer Sales Slowdown Solution

10 Steps To Internet Riches

A New FREE Marketing Resource For You

A Traffic Tip Using Ezine Ads

An Explosive Traffic and Sales Generating Trick

How To Build A Site That Sells

How To Start An Online Business

Google Secrets (Free eBook)

Do You Follow-Up?

How To Get More Sales Per Customer

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Website Tips To Instantly Increase Your Sales

The Key To Online Fortune

The Two Main Ways To Make More Money Online

Search Engine Tactics To Gain You Traffic

The Art Of The Follow-Up

Link Popularity Explained

Back-end Sales Explained

Tax time tax time rah, rah, rah!

A Very Short Course In Autoresponders

Your Site's Copy

Your Site's Copy (Continued)

Increasing Sales With A Guarantee

The Art Of The Bump! (or) How To Make A Whole Lot More Money Per Sale!

A Successful Internet Business Model

A New Free Gift!

What's Your Daily Marketing Schedule

Do Your Sales Go Down During Summer

Testimonials Increase Sales

Selling Your Own Product

In Business It All Comes Down To This

A Short (free) Course In Semiotics

The Most Important Marketing Fundamental

10 Ways To Create A Killer Product!

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My Favorite Marketing Books

The Power Of Joint Ventures

How To Save Hundreds On Web Hosting Fees

It's All About How You Present The Offer

A Very Important Sales Tip

A Free Step By Step Guide To Web Riches

A Free Step By Step Guide To Web Riches (part 2)

A Free Step By Step Guide To Web Riches (part 3)

A Free Step By Step Guide To Web Riches (part 4)

A Free Step By Step Guide To Web Riches (part 5)

Business Breakdown


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Cyber Wealth: 31 Proven Marketing Tactics Guaranteed To Increase Your Sales Immediately

Learn to make a living online

How I Sold My Web Site eBook

Marketing Resources and Services


Web Site Promotion Articles



Issue #115 - Monday September 23, 2002


Table Of Contents



Featured Article

A Free Step By Step Guide To Web Riches (part 2)

By: John Elder
Market-Tek Enterprises, Inc.


Hello,


Welcome to part 2 of the step by step business creation guide. Part 1 can be found in our archives (www.webpromotion-weekly.com)


Well, I've finished writing the eBook we'll be selling for our little project. It's called, ironically:


"Make A Living Online - How To Lead The Life You've Always Wanted"


And It's about starting an Internet Business. I think it will sell well, don't you? I spent all last week writing fast and furiously and I'm pleased with the result.


I've also finished creating the basic design of the web site that we'll use to sell the book.


The next step is writing the sales letter for the web site. This is the most important step because it's the sales letter that will actually sell this book to people.


Whenever writing a sales letter I focus first and foremost on the headline. The headline is the most important part of any sales letter. It can make or break your entire project.


I start off brainstorming headlines. I write 30-50 headlines as fast as I possibly can. Then I print them up and throw them in a corner where they will sit for a couple of days while my mind has a chance to sift and settle.


I'll come back in a few days and read through them, then brainstorm another 30-50 headlines and toss them all in a pile and let them sit for a day or so. Your brain needs time to cool off after writing headlines, it's important.


After that I'll go through the pile and pick the best headline. After that I'll write the rest of the sales letter. At least for me, writing the rest of the sales letter is a breeze once I get my headline. Once I get the headline, the rest of the letter practically writes itself.


Whenever I write headlines I use certain structures and guidelines. I use the following words to start most of my headlines:


Introducing
Announcing
New
How To
How
Why
At Last
Who Else
Wanted
This
Which
Because
If
You
Would You
Where Else
If You're
If You've Ever
Finally
Let Me


Keeping these words in mind really helps the brainstorming process.


I've posted my brainstormed headlines for you to check out, you can read them here:


http://www.WebPromotion-Weekly.com/headlines.cgi


I'll spend the rest of the week working on the sales letter, then I'll put the letter on the web site and you can take a look.


After that it will be a matter of adding bonuses, adding a bump, creating the order taking process, creating the follow up process and backend sales products, creating the affiliate program to go along with the product, and then we'll be ready to start promoting this sucker and making some money!


So far the cost of this project is zero, I'll keep you posted on the exact costs I incur. Since I'm designing the site myself there will be no web design or hosting charges so keep that in mind.


That's all for this week. See you next Monday!


-John Elder


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