Happy Labor Day to all of you located in the US, I hope
you're enjoying the holiday!
I want to get back to marketing basics with this weeks issue.
How you present your offer will determine if you make
the sale or not.
Presentation is everything.
Most people don't think like this. They focus more on WHAT they
are selling instead of HOW they are selling it.
Here's an example.
Two women set up booths selling cookies at a church bake sale.
The two women set their booths up across from each other.
The first woman puts a sign on her table that reads:
"Chocolate Chip Cookies $1.00"
The second woman puts a sign on her table that reads:
"Chocolate Chip Cookies - Made With Clean Utensils - $2.00"
Which woman do you think sold more cookies?
Obviously both women used clean utensils, heck they probably
used the same kitchen, but that doesn't matter one bit to the
person standing in front of each table.
The two women probably used the same recipe (they're old friends)
but woman two has created an implied superiority just by adding
a few words to her sign and raising her price slightly.
How you present your offer makes all the difference in the world.
A few simple words, added or left out, can make or break
your business. Keep that in mind!
That's all for this week. See you next Monday!