Hello,
Well, I'm officially back from my vacation. I hope you are
having as good a summer as I am!
This week, since it's my first day back, I wanted to dive back
into things with an article about marketing books.
Knowledge is the greatest weapon any Internet Marketer can
wield. It's also one of the hardest to obtain.
With so many "gurus" out there who claim to be experts in
marketing, it's easy to fall in with someone who either
doesn't know what they're talking about, or is simply
spouting marketing dogma that they heard someone else say
(but themselves have never practiced).
So what are you to do? You need knowledge, but you don't
want to waste money and time on useless crap.
I suggest you start with the classics. In order to learn
Internet Marketing, you really ought to first learn
regular marketing.
More specifically, direct marketing and direct advertising.
After all, selling on the Internet is really only a form
of direct marketing.
So read and learn from the classic direct marketers. People
who have earned millions of dollars in the field and who
are widely respected.
These are a few of the authors in my own personal library.
You won't be disappointed with any of them.
* John Caples
* Joe Sugarman
* David Ogilvy
* Claude Hopkins
* Ben Suarez
* Gary Halbert
* Jay Abraham
These guys are the real deal. They are the pro's.
Some like Ogilvy and Hopkins spent their entire stunning
careers, heck their whole lives doing this stuff.
But where to start? Here's a breakdown of books you will
want to read, they can all be found at amazon.com:
-My Life In Advertising
Claude Hopkins
-Ogilvy on Advertising
David Ogilvy
-Tested Advertising Methods
John Caples
-Advertising Secrets of the Written Word
Joe Sugarman
-7 Steps To Freedom II How To Escape The American Rat Race
Ben Suarez
-The Gary Halbert Letter (free newsletter archive)
http://www.thegaryhalbertletter.com/
-Jay Abraham's web site:
http://abraham.com/
These books should more than get you started. Buy one or two
and start reading. They're not expensive books but they're
filled with priceless information.
That's all for this week. See you next Monday!
