Hello,
As you know, the purpose of this ezine is to teach you how to
market and promote your web site. Getting more people to your
site, and therefore more sales of your products, is my main goal.
But this week, instead of talking about another new technique to
promote your web site, I want to talk about something a little
more fundamental.
Whenever you promote your site, you need a plan, a strategy,
a guideline that you can follow.
Something that says:
- step one: do this
- step two: do that
- step three: do this etc
There are many different strategies and techniques that can
be used to promote a web site. But the most important part
of any marketing strategy is this..
Writing the plan down.
Sounds stupid, but to have a successful marketing campaign
you must write your plan out on paper.
Why is this so important?
Simple, if you don't write it down it isn't reality. The plan
doesn't really exist until you write it down on paper.
For years I planned my marketing strategies out in my head
then implemented them. That worked ok, but I lost a lot of great
ideas that way because I didn't write them down on paper, and
then I forgot them.
This doesn't just apply to marketing or promotion, but all aspects
of your business. Write your thoughts and ideas down constantly.
Keep a notebook handy at all times so that when inspiration hits
you can get it onto paper as soon as possible. Spend a little time
at the end of each day reviewing your notebook.
You'll be surprised how much more focused and therefore more
effective you'll become at marketing and running your business
this way.
That's all for this week. See you next Monday!
-John Elder
