Hello,
This week we'll be departing from the normal article as I want to
introduce you to something a little different that I think you'll
find very interesting.
Today I want to tell you about Semiotics (or Semiology), which is
the study of signs, symbols, and signification. Yes, this relates
to online business...think advertising....
Huh?
Signs and Symbols are the kinds of things you use in your
advertising which draw people to your products.
Semiotics is the study of those signs and their significance.
It's all a little new to me too, but it's very interesting stuff
that you can directly apply to all of your advertising to
make your ads more effective.
And since we all know that advertising is the cornerstone of
online business (whether it be in print, or in ezines or banners
on web sites) anything we can learn that will increase the
effectiveness of our advertising is a very good thing...
A buddy of mine showed me this free online course on Semiotics
created by Tom Streeter, for his students in Survey of Mass Media
at the University of Vermont.
It's all about Semiotics and its application to modern advertising.
It's very interesting and in depth...and free, so this week all
I'm going to do is point you to that free course and suggest you
give it a read.
The course is located here:
http://www.uvm.edu/~tstreete/semiotics_and_ads/index.html
It's kind of like an online slide show that you can read from
your web browser...and did I mention it's free?
So check it out!
That's all for this week. See you next Monday!
-John Elder
