Hello,
For several past issues I've talked about site copy and how
important it is to selling your products.
The fact is I can ramble on and on about this subject, but I'll
never explain it as well as the legendary Claude C. Hopkins.
Claude was an advertising man way back when. In 1923
he wrote a short book that has been the bible of copy
and advertising ever since, called "Scientific Advertising".
You may have seen this eBook floating around the Internet
for a while, but if not I'm giving you a copy of it for
free today.
To pick up your free eBook copy head here:
http://www.WebPromotion-Weekly.com/scientific.exe
This book is very old and obviously isn't about Internet
Marketing....but you can translate the knowledge it has,
and apply it to your Internet business fairly easily.
Claude also wrote "My Life In Advertising" which is a more
story-like book, but which contains a ton of excellent
information on copy, advertising, and selling in general.
I recommend you buy it. I actually have a hard copy of
both books printed as one, which you can buy from
amazon.com for around $11 bucks.
http://www.amazon.com/exec/obidos/ASIN/0844231010/qid=1023142108/sr=1-1/ref=sr_1_1/103-0036687-1183867
That's two books in one, over 300 pages of knowledge for
$11 bucks.
I have an extensive marketing library, but "My Life In
Advertising" and "Scientific Advertising" are two of my
very favorites.
Stay tuned next week I should have an exciting announcement
to make!
That's all for this week. See you next Monday!
-John Skorczewski
