Hello,
This week I want to share with you a little tip that is
guaranteed to increase your sales.
No matter what you're selling, no matter how you are trying to
sell it, adding customers testimonials to your sales copy will
always increase your sales.
It's hard selling things on the Internet. Your customer can't
ask you questions to your face, they can't touch or see the
product they're buying. Often they don't even know if you are
a legitimate business or not.
All of these things can be overcome by listing testimonials from
past customers.
They should be listed prominently throughout the copy of your
web site, and you should also create a special page that does
nothing but list customer testimonials.
For example, take a look at my customer testimonials page
for our Submission-Spider software
http://www.Submission-Spider.com/testimonials.cgi
There's nothing like a page with hundreds of past customer
testimonials to close the sale on an undecided customer.
If your product is new and you don't have very many testimonials
yet, don't worry. Post what you do have. Never try to make
up fake testimonials, customers can tell in a second whether
a testimonial is real or not.
Make it a point to email your customers and ask them how
they liked your product. Don't necessarily ask them for a
"testimonial" just ask them how everything is going.
This is smart business because it helps you address any
questions or needs your customers may have. Getting good
testimonials out of it is just an added bonus.
That's all for this week. See you next Monday!
-John Skorczewski
