Hello,
Well, it's summer. I've been so busy I hadn't really noticed,
but there's no denying it now, summer is here.
One problem that always faces Internet Entrepreneurs is a
sales decrease during the summer months.
Every year it happens, and it seems to happen to everyone.
The sun comes out, the weather turns warm, and people actually
log off from the Internet and GO OUTSIDE!
And when your customers all hit the beach, your sales hit the
skidz.
Don't worry though, there's a couple of different things you
can do.
The first thing you can do is hold a special summer promotion.
Offer a 10% or 20% Summer Sale or something like that.
Contact your past customers or ezine subscribers and make
them a special offer of some sort.
That's what I usually do, and it can bop your sales levels
back up during the dry summer selling spell.
Another thing you can do is play catch up...
Summertime is a great time to create new products or
projects, redesign any web sites that need it, catch
up on your business reading or attend a marketing seminar
or two.
Right now, for instance, I'm finishing up two new books.
Since it usually takes a few months for my publishers to
roll the books through the printing press, the summer
becomes an ideal time to write.
Of course, there's one other thing you can do...
...and that's kick back and take a vacation. If you can't
beat em, join em I always say. Hit the beach and take a break.
In fact, that's exactly what I'm going to do today.
Running an Internet Business sure is great!
That's all for this week. See you next Monday!
-John Skorczewski
