Hello,
This week I want to tell you about a powerful method that you
can use to increase the amount of money you make off of each
new customer.
It's called the bump - and it's a very old marketing technique.
A bump is quite simple. Someone decides to buy your product,
they go to your order form, fill out their personal and credit
card information, then click the submit button.
Their order is processed, and a thank you screen appears thanking
them for their order.
Now most online business owners stop right there, and lose out
on this powerful method to increase the sale.
Enter the bump!
When that thank you screen appears, you should also have another
offer waiting in the wings.
"Thank you for your purchase! If you are interested in product A,
I know you'll be interested in product A2 and as a bonus for
purchasing product A, I'll give you product A2 for 20% off if
you order right now! Your Credit Card info is already on file,
just click the OK button below and I will charge your account
for product A2 and ship it right out to you!".
That's a Bump!
Often companies try to bump you up to the same product. For instance
"Thanks for buying our "Bofo Software", for only $20 extra you can
get our "Bofo PRO Software", which is the same as the regular bofo
software you just bought but has these 6 ADDED feature that I know
you'll love"
Get it?
Hey, if a person has decided to buy something from you already,
you can often get them to keep spending right away.
Supermarkets do this by offering candy and magazines at the check
out line. Those are nothing more than Bump products!
Ever tried to order something from an infomercial on tv?
These people are geniuses at the Bump. You call in to buy the
buns of steel video and they end up selling you the video, work
out book, work out dumbbells and nutrition guide. It's great!
Call an order something from an infomercial sometime just to
study their bump techniques. I do this all the time, and I always
learn something useful from it!
The fact is, if you aren't offering a bump, you're missing out on
sales.
That's all for this week. See you next Monday!
-John Skorczewski
