Hello,
In this week's article I want to discuss something a little
different than web promotion.
I want to talk about "Back-end Sales".
Most businesses I deal with are only concerned with one thing,
and that's promoting their web sites in order to get more
sales.
Of course, promoting your web site should be a top priority,
but people don't take advantage of the people that come to
their sites correctly.
Once people convert a web site visitor into a customer, they
usually then focus on bringing MORE people to their site to
convert them into more customers.
This makes sense.
But don't then discard that first person who you've already
converted into a customer. They are far more important to
you then anything else.
Once a person buys something from you, there's a really good
chance that somewhere along the line in the future, they're
going to buy something ELSE from you too.
You already know what the person is interested in, and they
already feel comfortable buying from you...it's a match made
in heaven.
So always have back-end products ready to sell to past
customers.
More specifically, have a back-end "system" in place where
you can plug your customers name and email address into a
database that automatically sends them offers from time
to time via email.
People so often ignore past customers since they're busy
promoting their site trying to get more customers.
You're customer list will be the most valuable asset you
ever develop. You'll earn more money from your past customer
list over the years then you'll ever make from front
end sales alone.
I could go on and on about this. What kind of products
should you offer to past customers? How do you build a
back-end sales "System" or database. Unfortunately we're out
of space for this week.
If enough people are interested maybe I'll expand on this
idea next week. Email me if you'd like me to discuss
it further :)
See you next Monday!
-John Elder
