Web Promotion Weekly

Site Map
Past Issues
Featured Tools
Contact Us
Subscribe Free

Past Issues:

A Free Resource...

Keyword Optimization Basics...

And The Winner Is...

What Can I Do For You?

Converting Site Visitors Into Customers

Holiday Marketing Strategy

ClickBank Sales Strategy

Search Engine Traffic For Your Site

Free Site Traffic eBook

More SEO Tips For Endless Site Traffic

SEO Tips For Endless Site Traffic

Are You Being Ripped Off?

A Foolproof Marketing System

Unique Selling Proposition

Selling With Testimonials

An Easy Sales Tip

Increase Site Traffic With Content

Targeted Web Site Traffic - Found Right Next Door!

Getting Free Press Exposure

Are You Losing Sales Because Of This?

Google Page Rank Update

Summer Sales Meltdown

Google's New Backdoor

Building An Internet Business Part 5

Building An Internet Business Part 4

Building An Internet Business Part 3

Building An Internet Business Part 2

Building An Internet Business Part 1

The Most Important Internet Marketing Tip

Choosing Keywords For Ultimate Traffic

How To Get Unlimited Site Traffic

How Google Ranks Sites

Your Marketing Funnel

Free Google PR eBook

Google Alerts!

More Follow-Up Secrets

Follow-Up Marketing For Massive Profits

Are You Losing 20% Of Your Possible Sales?

Marketing For Non-Profit Web Sites

Search Engine Ranking Tips

Converting Visitors To Customers

ClickBank Gold

The Secrets Of Link Exchange Explained...

Marketing For The New Year

Holiday Marketing Tips

'Tis the Season To Make Money!

Lasting Business Success Model

The Robert Collier Letter Book

Optimizing For Flash

Internet Marketing Book

The Marketing Slippery Slope

Starting Your Own eZine

Know Your Customer

Teleconference Marketing

Pop Up Marketing

How To Link The Right Way

How To Hold A Sale

The Three Ways To Build A Business

Is Your Web Site Design Hurting Sales?

Does Your Site Copy Sell?

Another Free Marketing eBook For You

Are You Looking At Everything Backwards?

My Deep Dark Secret Sales Technique

Important Changes to the Ezine

This Has Really Bothered Me

Using Bonuses To Make More Sales

Make Money While You Sleep With Viral Marketing

Email Marketing Quick List

Summer Sales Slowdown Solution

10 Steps To Internet Riches

A New FREE Marketing Resource For You

A Traffic Tip Using Ezine Ads

An Explosive Traffic and Sales Generating Trick

How To Build A Site That Sells

How To Start An Online Business

Google Secrets (Free eBook)

Do You Follow-Up?

How To Get More Sales Per Customer

More Tips To Instantly Increase Your Sales

Website Tips To Instantly Increase Your Sales

The Key To Online Fortune

The Two Main Ways To Make More Money Online

Search Engine Tactics To Gain You Traffic

The Art Of The Follow-Up

Link Popularity Explained

Back-end Sales Explained

Tax time tax time rah, rah, rah!

A Very Short Course In Autoresponders

Your Site's Copy

Your Site's Copy (Continued)

Increasing Sales With A Guarantee

The Art Of The Bump! (or) How To Make A Whole Lot More Money Per Sale!

A Successful Internet Business Model

A New Free Gift!

What's Your Daily Marketing Schedule

Do Your Sales Go Down During Summer

Testimonials Increase Sales

Selling Your Own Product

In Business It All Comes Down To This

A Short (free) Course In Semiotics

The Most Important Marketing Fundamental

10 Ways To Create A Killer Product!

10 Tips For Writing An Unforgettable Ad!

My Favorite Marketing Books

The Power Of Joint Ventures

How To Save Hundreds On Web Hosting Fees

It's All About How You Present The Offer

A Very Important Sales Tip

A Free Step By Step Guide To Web Riches

A Free Step By Step Guide To Web Riches (part 2)

A Free Step By Step Guide To Web Riches (part 3)

A Free Step By Step Guide To Web Riches (part 4)

A Free Step By Step Guide To Web Riches (part 5)

Business Breakdown

Useful Links

Web Site Promotion

Web Promotion 101 eBook

Learn SEO from the experts for free here

Google Secrets - Free eBook

Learn copywriting from the world renown expert - The Robert Collier Letterbook

Free Search Engine Submission Course

Cyber Wealth: 31 Proven Marketing Tactics Guaranteed To Increase Your Sales Immediately

Learn to make a living online

How I Sold My Web Site eBook

Marketing Resources and Services

Web Site Promotion Articles

Issue #94 - Monday April 29, 2002

Table Of Contents

Featured Article

Your Site's Copy

By: John Elder
Market-Tek Enterprises, Inc.


This week I want to talk a little bit about site copy.

Copy...that may be a new term for you. If so here's a short definition. Copy is the text that makes up your web page. All the words you write...that's copy.

I could write volumes on writing copy. After all, copy is what persuades people to buy whatever you are selling. So copy may be the most important aspect of your web site.

Strangely, many people don't spend much time on their site's copy. They throw up some graphics, briefly tell what they are selling, and expect orders to come pouring in.

Copy writing is a science. It can make or break your site.

It's the art of convincing people with words.

That makes it difficult, it's both science and art!

As I said, I could write volumes on writing copy. Today I want to focus on just one aspect of it. And that's length.

How long should your site copy be? You've probably seen two types of sites out there. One which is mostly text, long pages of text explaining whatever the person is selling.

The other type of site you probably see are short pages with mostly graphics, and not a lot of text.

Which method is better? That depends on what you're selling.

I've tested both kinds of web sites...exhaustively. What I've found, time and time again, is that sites with more copy, always outsell sites with little or no copy and lots of graphics.

Why is that? Because people are parting with their hard earned cash. They want to know what they're buying. When money's involved, people will read and read and read till they are satisfied.

So I always advocate LONG copy for all my web sites.

How long is long? Well the ancient and honored copy writing geniuses all say the same thing: "Your copy should be as long as necessary to make a sale, and not a word longer".

Well phaaf! That may be helpful to you, I dunno. Basically you'll have to experiment yourself. Don't write long copy just to write long copy. Keep writing till you've thoroughly explained what you are selling. Then stop.

As I said, copy writing is a science and I could go on and on about it. But we're running out of space for this week's article.

There is one other good reason to write long copy. And that's search engines. Search engines spider your site, they scan the whole thing and categorize based on the text they find.

While writing your long copy, you can weave your site keywords throughout the page. The search engines will see your keywords actually USED in your web page (not just listed in your site's keyword meta tag) and therefore give you a higher priority when ranking your site.

That's all for this week. See you next Monday!

-John Elder

Sponsors Message

This Weeks Sponsor

Guaranteed Site Traffic - Submission-Spider Software

One of the very best All Purpose Search Engine Submission Web Promotion Products out there. Guaranteed to drive targeted traffic to your site, the Submission-Spider will:

  • Submit your site to all major search engines
  • Check Your Site Keywords and tell you how often they are searched for on the net
  • Check your sites ranking at the major search engines
  • Check how many other sites are linking to yours
  • Check your site for dead links
  • Create correct meta tags for your site
  • Guarantee your site a top ten ranking
  • And more and more...


Useful Tidbits

Useful Tidbits

Get this 5-Day Search Engine Submission course mailed straight to you for free

Announcing: Submission-Spider SALE This week only $39.90!

eBook: How I Sold My Web Site To A Publicly Traded Company

Copyright © 2009 Market-Tek Enterprises, Inc. - All Rights Reserved

- Contact -