Hello,
This weeks article is going to be a little short, as I'm
out of town and writing this on the fly :) I do apologize
for that.
Today I want to talk about autoresponders.
Several weeks ago I told you that most people don't buy
a thing the first time they visit your site. It takes
several exchanges with a person before you can turn them
into a customer usually.
So it's very important to collect a persons email address and
if possible their first name, so that you can follow up with
them in an attempt to create a relationship.
How do you collect that information?
Give them something for free in exchange for them giving you
their email address and first name.
I've used this tactic for years and it works great.
I always offer something digital because it costs me nothing
to reproduce and offer as a free download.
For instance, my web site www.market-tek.com offers my free
ebook "Web Promotion 101".
Another great freebie you can give away is a free report that
relates to whatever your site is about.
This is where autoresponders come into play.
All a person has to do is send a blank email to your
autoresponder and it will automatically forward via email
whatever article you want to give away for free.
Check your web hosting provider. Many offer unlimited
free autoresponders with your web hosting account.
If they don't, you can buy these all over the place for
very small fees (like $3-$5 per month).
I use my own autoresponders, but check out these guys:
www.getresponse.com
They have both free and low cost options to choose from.
That's all for this week.
See you next Monday!
-John Skorczewski
