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Web Site Promotion Articles

   John Elder - Publisher Issue #136 - Monday September 13, 2006
In This Issue

  • Featured Article: The Three Ways To Build A Business

  • This week's F'ree Gift For You

  • Recommended Resource

  • Useful F'ree Traffic Tidbits

The Three Ways To Build A Business
By: John Elder


Welcome back! We took off last week for Labor Day here in the States but now we're back and sort of ready to go. Your editor has a really bad cold, or flu or something, so please bear with me if this week's article is a little shorter than usual.

Last Week I talked about your site's design and how it could be hurting your sales. This week I want to talk about the 3 ways to build a business.

It doesn't really matter what you do, it doesn't really matter what you sell or how you sell it. Strategically speaking, there are three main ways to build a business.

I think it was Jay Abraham who said this...(but I'm not sure).... to build a business you must:

  • Increase the number of customers you have

  • Persuade those customers to buy more in their initial orders (think Bumps)

  • Encourage those customers to buy more often from you (sell on the backend).

Those are the three main ways to grow a business. How you go about each of those things is a matter of tactics (how do you get more clients, how do you persuade them to buy more initially, how do you encourage them to buy more often from you).

I like to discuss different tactics in this newsletter....but from time to time I like to step back and point out the fundamental strategic ways to grow a business. It's good to have perspective like that :-)

So sit down today and take out 3 pieces of paper. At the top of each page, write one of those three strategic points.

Spend a couple hours thinking of (and listing on those pages) different tactics that you can use to accomplish each of those goals. Think back on some of the tactics that I've taught you in this ezine.

When you're finished you'll have the beginnings of a solid marketing plan!

That's all for this week. See you next Monday!

John Elder

Want to use this article in your own ezine or web site? You can...as long as you add this signature line (including the links): John Elder is the publisher of WebPromotion-Weekly, a free ezine about Internet Marketing, Promotion, Advertising, And Search Engine Submission as well as the creator of the popular Web Site Promotion software, the Submission-Spider

Submission-Spider Web Site Promotion
Software Gets Results


Customers say.....

Dear Sir:I have really been experiencing some success from the use of your product. Thank you! I love it and am recommending it to people I know.I use my site to sell insurance in Georgia. Best regards,
David May-

Hi John, This is Alan Corpe; I purchased your Submission-Spider last year, and have used it consistently...what a great program! Having recently had to change out my Hard Drive, I lost the program, and have just downloaded the trial version, as I cannot afford to be without this most valuable tool. Your software is the best of it's type I've come across....Very much apprciated! Regards,
Alan Corpe
A&J Collectables - ACorpe.com

Try The Submission-Spider Yourself

This week's f.r.e.e gift is a new eBook that I JUST released. It's called "Bump Your Way To Internet Riches" and it teaches you about a great tactic you can use right away to "bump" your income.

I don't just give you theory or guesses...this information comes straight from my experience using the technique.

I highly recommend you download it right now!


I'd like to get to know you better. If you'd take a minute or two and drop me an email letting me know who you are and what you do, I'd really appreciate it.

If you ever have any questions about any article I write, or if you just have a question about promoting your web site or making more m.oney with your current web site, please email me anytime.

You can get a hold of me here:

And if you enjoy the newsletter, be sure to tell your friends! (and link to us too!)

- John Elder

Editor & Publisher: John Elder
Contributing Writer: John Alexander

Past issues of this ezine available for f'ree at:

Please feel f-r-e-e to forward this ezine to a friend!

Market-Tek Enterprises, Inc.
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Nashville, IL 62263
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