The Three Ways To Build A Business
By: John Elder
Welcome back! We took off last week for Labor Day here in the States but now we're back and sort of ready to go. Your editor has
a really bad cold, or flu or something, so please bear with me if this week's article is a little shorter than usual.
Last Week I talked about your site's design and how it could be
hurting your sales. This week I want to talk about the 3 ways to build a business.
It doesn't really matter what you do, it doesn't really matter what you sell or how you sell it. Strategically speaking, there
are three main ways to build a business.
I think it was Jay Abraham who said this...(but I'm not sure).... to build a business you must:
- Increase the number of customers you have
- Persuade those customers to buy more in their initial orders (think Bumps)
- Encourage those customers to buy more often from you (sell on the backend).
Those are the three main ways to grow a business. How you go about each of those things is a matter
of tactics (how do you get more clients, how do you persuade them to buy more initially, how do you
encourage them to buy more often from you).
I like to discuss different tactics in this newsletter....but from time to time I like to step back and point
out the fundamental strategic ways to grow a business. It's good to have perspective like that :-)
So sit down today and take out 3 pieces of paper. At the top of each page, write one of those three strategic points.
Spend a couple hours thinking of (and listing on those pages) different tactics that you can use to accomplish
each of those goals. Think back on some of the tactics that I've taught you in this ezine.
When you're finished you'll have the beginnings of a solid marketing plan!
That's all for this week. See you next Monday!
Want to use this article in your own ezine or web site? You can...as long as you add this signature line
(including the links):
John Elder is the publisher of WebPromotion-Weekly, a free ezine about Internet Marketing,
Promotion, Advertising, And Search Engine Submission as well as the creator of the popular Web Site Promotion software,