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Issue #117 - Monday October 7, 2002

Table Of Contents

Featured Article

A Free Step By Step Guide To Web Riches (part 4)

By: John Elder
Market-Tek Enterprises, Inc.


Welcome to part 4 of the step by step business creation guide. Part 1, 2, and 3 can be found in our archives (http://www.webpromotion-weekly.com)

It's been another busy week for the project, and we're just about ready to start promoting it and making some money.

First off, the web site is done and you can take a look at it here:

I've also finished writing the first letter of the automated backend follow-up system, which you can read here:


I wanted to finish writing all the backend follow-up letters last week, but I just didn't get the time. I've decided there will be three letters initially (one sent per week starting a few days after a person initially orders), and then after that one letter every 3-4 weeks or so.

These letters will pitch various backend products to people who buy the eBook from the site and you will be able to read them all to see how I do it as soon as they are completed.

Remember, the backend is where you make the real money in any online business if you're smart, that is!

So now, the only thing left to do is start promoting the web site and driving in some traffic, and hopefully sales.

I'd like to talk briefly this week about the whole promotion process.

First off, when promoting any web site I start out by submitting it to all the major search engines. I only bother with the main 15 or so search engines because any others simply don't bring you any traffic. I mean not a single person.

So we need to submit our new site to the search engines and for this I will use my trusty Submission-Spider software (http://www.submission-Spider.com) I know I'm biased because I own the company that develops that software (in fact I'm the lead programmer that designed it), but it really is the best tool out there in my opinion.

I could write a whole course on using that software to drive in traffic, actually I already have and if you haven't picked up your free copy of it do so today at:


So using it is the first step to promoting our site.

But it'll take a few weeks to get good and listed at the search engines because that's just how long it takes to get a site listed these days.

We'll be taking a more direct role in the site's promotion. So the next major thing we need to do is draw up a budget and start allocating funds.

For this product I've decided to start out with around $300 bucks for promotion, advertising, etc. Normally I would probably start out with more, but I want to show how it can be done with less - for anyone who doesn't have a large startup budget.

Plus $300 is a small amount to risk in case this product is a complete failure! We only have to sell 15 of the eBooks at $19.99 each to break even.

To compensate for the small advertising startup budget, for the first couple of months ALL the profits we make will be reinvested back in and spent on additional advertising and promotion. Then once we're well established and making good money, a percentage off all profit will be reinvested and used for ongoing advertising and promotion, forever.

That way we'll keep earning money forever as opposed to earning a bunch of money at first then nothing in the future.

That's the thing about Internet business, it's direct marketing. If you stop spending money on advertising, you stop making sales...immediately. The trick is to make sure each sale you make costs less in advertising than the profit you make.

Or to put it another way, for each dollar you spend on advertising, you should make at least $1.01 in sales. If you make more in sales then you spend on advertising, you succeed.

There are cases where you can spend more on advertising than you earn in sales and still succeed. For instance, if I spend $1 dollar on advertising and that directly results in .50 cents worth of sales all is not necessarily lost. Remember, we'll make a lot of money on the backend selling to those customers over and over again in the future.

But that's getting a little advanced for this project. For now we'll focus only on making a profit on the front end :)

So how should we spend our $300? I think we should split it between conventional ezine advertising and pay per click search engines like overture as well as the pay per click google ad words program (which I've haven't used yet but am anxious to test out).

I'd say 50/50 between the ezine advertising and the pay per click search engines. For $150 we should be able to buy 3, maybe 4 small advertisements in several decent sized ezines.

I'll spend the rest of the week creating ads and picking which ezines to advertise in, and setting up our pay per click accounts. Next week I'll discuss this all in more detail, show exactly where we spend our money and show you the ads we'll be running. Hopefully I can also show you the results of our pay per click campaign.

I've been thinking about selling 6 or 7 distributor licenses for this product and wonder what you think about that. The licenses would give a person complete rights to sell this product themselves and keep all the profit. I don't want to sell many of these licenses because I don't want to flood the market like most reseller programs do..

Since I'll be showing you exactly how I sell this product, it would seem that a distributor would be able to use the same techniques and rake in a fortune.

Like I said, I'd restrict it to only 6 or 7 individuals, and the license would cost at least a thousand dollars (I'd accept monthly payments of $99 per month for 10 months). To earn back the cost of the license a person would only have to sell 50 copies of the eBook (less than 2 per day for one month!).

And I'd offer to help the distributors sell at least that many. I'm just not sure if I want to go this route with the project. Email me if you are interested in purchasing a distributor license and if the demand is there I will consider doing it.

I think it'd be really neat to end this ezine article series with a couple of issues about how well those 6 or 7 distributors did too! So email me if you're interested but email me quickly because I'm only going to offer 6 or 7 licenses (if I offer any at all!) and they'll go to those who email me first. First come first serve.

That's all for this week. See you next Monday!

-John Elder

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